Form 4: Creative Realities Director Donald Harris Acquires Additional Shares for Services Rendered

Director Donald Harris acquired 25,198 shares of Creative Realities (CREX) common stock on April 1, 2025, as compensation for director services and special committee work.

Summary

• On April 1, 2025, Donald A. Harris, a director of Creative Realities, Inc. (CREX), acquired a total of 25,198 shares of common stock.
• These shares were obtained as compensation for director services provided in 2023 and 2024, as well as for services provided to CREX's special committee in 2023.
• Specifically, 12,245 shares were issued for 2023 director services, 6,799 shares for 2024 director services, and 6,154 shares for services to the special committee.
• The price per share for these acquisitions is $0, indicating they were issued as compensation rather than purchased.
• Following these transactions, Harris directly owns 173,967 shares of CREX common stock.
• A prior 1-for-3 reverse stock split on March 27, 2023, consolidated Harris's holdings into 148,769 shares at that time.

Sentiment

Score: 7

Explanation: The document reflects a routine transaction related to director compensation, which is generally neutral to positive as it aligns director interests with shareholders. The sentiment is moderately positive as it indicates continued director involvement.

Positives

• The acquisition of shares by a director demonstrates their continued involvement and alignment with the company's interests.
• The issuance of shares as compensation can be a cost-effective way for the company to reward its directors and committee members.

Industry Context

This filing is a routine disclosure related to insider transactions and director compensation, common in publicly traded companies. It reflects standard practices for compensating board members and committee participants.

Comparison to Industry Standards

• Director compensation through stock grants is a common practice among publicly traded companies, particularly smaller firms like Creative Realities.
• Comparable companies in the digital signage and technology sectors, such as Stratacache or Scala, also utilize stock options and grants as part of their director compensation packages.
• The specific number of shares granted and their valuation would depend on the company's size, performance, and overall compensation strategy, which is typically benchmarked against industry peers.

Stakeholder Impact

• Shareholders may view the stock grants as a positive sign of director alignment with company performance.
• Employees may see this as a standard practice for compensating board members.

Key Dates

Keywords

Form 4, Beneficial Ownership, Director Compensation, CREX, Creative Realities, Donald Harris, Stock Acquisition