Form 4: Cracker Barrel CMO Sells Shares for Tax Withholding

Cracker Barrel's SVP & Chief Marketing Officer, Sarah O. Moore, disposed of 277 shares of common stock to cover tax withholding obligations related to a vested award.

Summary

• Sarah O. Moore, SVP & Chief Marketing Officer of Cracker Barrel Old Country Store, Inc. (CBRL), reported a transaction involving company common stock.
• On September 30, 2025, Moore disposed of 277 shares of common stock.
• The shares were disposed of at a price of $44.06 per share.
• This transaction was conducted to satisfy federal tax withholding obligations on the vesting of a previously disclosed award.
• Following this transaction, Moore beneficially owns 3,235 shares of Cracker Barrel common stock directly.

Sentiment

Score: 5

Explanation: The transaction is a routine tax withholding event, a neutral consequence of executive compensation, and does not indicate positive or negative sentiment towards the company's performance or prospects.

Future Outlook

This filing does not contain any forward-looking statements or guidance regarding the company's future performance or outlook.

Industry Context

This is a routine insider transaction disclosure related to executive compensation and tax obligations, which is common across all publicly traded companies and does not reflect broader industry trends or competitive positioning.

Stakeholder Impact

• Shareholders: Minimal direct impact as this is a routine, non-discretionary transaction for tax purposes, not indicative of a change in management's view on the company's prospects.
• Reporting Person (Sarah O. Moore): Reduction in direct beneficial ownership of common stock due to tax obligations on a vested award.

Key Dates

Keywords

Cracker Barrel, CBRL, Insider Transaction, Form 4, Stock Sale, Tax Withholding, Executive Compensation