Form 4: Coinbase CFO Sells $2.1M in Shares Under 10b5-1 Plan

Sentiment:

Insider Transaction Report


Coinbase Global, Inc. Chief Financial Officer Alesia J. Haas sold 6,142 shares of Class A Common Stock for approximately $2.1 million on October 15, 2025, pursuant to a pre-arranged Rule 10b5-1 trading plan.

Summary

  • Alesia J. Haas, Chief Financial Officer of Coinbase Global, Inc., reported the sale of Class A Common Stock.
  • The transactions occurred on October 15, 2025.
  • A total of 6,142 shares were disposed of across three separate transactions.
  • The shares were sold at weighted average prices of $343.36 and $345.42 per share.
  • The lowest price at which shares were sold was $343.00, and the highest was $345.42.
  • The total value of the shares sold is approximately $2,117,118.64.
  • These sales were executed under a Rule 10b5-1 trading plan adopted by Ms. Haas on August 29, 2024.
  • Following these transactions, Ms. Haas directly holds 87,070 and 84,820 shares of Class A Common Stock.
  • An additional 3,484 shares are held indirectly by ACB 2021, LLC, where Ms. Haas is the sole member, though she disclaims beneficial ownership except for her pecuniary interest.

Sentiment

Score: 5

Explanation: This is a routine disclosure of an insider stock sale executed under a pre-arranged 10b5-1 trading plan, which is a common practice for executives. It does not inherently indicate positive or negative sentiment regarding the company's performance or future prospects.

Industry Context

Insider transactions, particularly those executed under pre-arranged 10b5-1 plans, are common among executives in publicly traded companies across all industries. These plans allow insiders to sell shares at predetermined times or prices to avoid accusations of trading on material non-public information. This specific transaction is a routine disclosure for a CFO in the cryptocurrency exchange industry.

Related Party Transactions

  • Alesia J. Haas indirectly holds 3,484 shares of Class A Common Stock through ACB 2021, LLC, where she is the sole member. She disclaims beneficial ownership of these shares except to the extent of her pecuniary interest.

Stakeholder Impact

  • Shareholders: Minimal impact as this is a routine, pre-scheduled insider sale and not indicative of a change in management's view of the company's fundamentals.
  • Employees: No direct impact mentioned.
  • Customers/Suppliers/Creditors: No direct impact mentioned.

Key Dates

DateDescription
2024-08-29Date Rule 10b5-1 trading plan was adopted by Alesia J. Haas.
2025-10-15Date of reported transactions for the sale of Class A Common Stock.
2025-10-17Date the Form 4 was signed and filed.

Keywords

Coinbase, COIN, Alesia J. Haas, CFO, Insider Trading, Stock Sale, 10b5-1 Plan, SEC Form 4, Equity Transaction, Executive Compensation

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