Form 4: Coffee Holding Co. EVP and COO David Gordon Acquires Additional Shares

David Gordon, EVP and COO of Coffee Holding Co., Inc., purchased 6,856 shares of common stock at a weighted average price of $2.09 on June 27, 2024.

Summary

• On June 27, 2024, David Gordon, the EVP and COO of Coffee Holding Co., Inc., acquired 6,856 shares of the company's common stock.
• The purchase was made at a weighted average price of $2.09 per share, with individual trades ranging from $2.08 to $2.09.
• Following this transaction, Gordon directly owns 374,037 shares of Coffee Holding Co., Inc.
• This transaction was reported on Form 4, filed with the SEC on July 1, 2024.

Sentiment

Score: 6

Explanation: The sentiment is neutral to slightly positive. Insider buying is generally viewed as a positive sign, but the transaction is relatively small and doesn't provide a strong signal.

Positives

• The purchase of shares by a company executive can be seen as a positive signal, indicating confidence in the company's future prospects.

Industry Context

Insider buying is often monitored by investors as an indicator of management's sentiment about the company's prospects. It can be compared to similar transactions by executives in comparable companies within the food and beverage industry to gauge overall market sentiment.

Comparison to Industry Standards

• Comparing this transaction to similar insider purchases in comparable companies within the food and beverage industry can provide context.
• For example, if executives at Keurig Dr Pepper or National Beverage Corp. were making similar purchases, it could indicate a broader positive outlook for the sector.
• However, without specific data on insider trading activity in those companies, it's difficult to draw direct comparisons.

Stakeholder Impact

• The purchase could have a slightly positive impact on shareholders, as it may signal confidence from a company executive.

Key Dates