Form 4: Coca Cola Insider Sells Shares
Insider Transaction (Form 4)
Bruno Pietracci, President, Latin America OU of Coca Cola Co, sold 75,727 shares of common stock on July 28, 2026.
Summary
- Option exercise/conversion: acquired 35,393 Common Stock, $.25 Par Value at $59.48 ($2,105,353) on July 28, 2026; holds 35,393 after (Direct).
- Open-market sale: disposed of 35,393 Common Stock, $.25 Par Value at $89.60 ($3,171,213) on July 28, 2026 (Direct).
- Option exercise/conversion: acquired 40,334 Common Stock, $.25 Par Value at $50.44 ($2,034,378) on July 28, 2026; holds 40,334 after (Direct).
- Open-market sale: disposed of 40,334 Common Stock, $.25 Par Value at $89.69 ($3,617,411) on July 28, 2026 (Direct).
- Option exercise/conversion: disposed of 35,393 Employee Stock Option (Right to Buy) on July 28, 2026 (Direct).
- Option exercise/conversion: disposed of 40,334 Employee Stock Option (Right to Buy) on July 28, 2026 (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $6,788,624 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Bruno Pietracci — Other (President, Latin America OU)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-07-28 | Option exercise/conversion | Common Stock, $.25 Par Value | 35,393 | $59 | $2.1M | 35,393 |
| 2026-07-28 | Open-market sale | Common Stock, $.25 Par Value | 35,393 | $90 | $3.2M | 0 |
| 2026-07-28 | Option exercise/conversion | Common Stock, $.25 Par Value | 40,334 | $50 | $2.0M | 40,334 |
| 2026-07-28 | Open-market sale | Common Stock, $.25 Par Value | 40,334 | $90 | $3.6M | 0 |
| 2026-07-28 | Option exercise/conversion | Employee Stock Option (Right to Buy) | 35,393 | — | — | 0 |
| 2026-07-28 | Option exercise/conversion | Employee Stock Option (Right to Buy) | 40,334 | — | — | 0 |
Key Dates
| Date | Description |
|---|---|
| 2026-07-28 | Option exercise/conversion (35,393 shares) |
| 2026-07-28 | Open-market sale (35,393 shares) |
| 2026-07-28 | Option exercise/conversion (40,334 shares) |
| 2026-07-28 | Open-market sale (40,334 shares) |
| 2026-07-28 | Option exercise/conversion (35,393 shares) |
| 2026-07-28 | Option exercise/conversion (40,334 shares) |
Keywords
insider transaction, Form 4, KO, COCA COLA CO, bearish, Bruno Pietracci
Disclaimer:The information provided here is for general informational purposes only and does not constitute financial advice, recommendation, or endorsement of any kind. It may contain errors or omissions. You should not rely on this information to make financial decisions. Always seek the advice of a qualified financial professional before making any investment or financial decisions. Use of this information is at your own risk.