Form 4: Coca Cola Executive Sells Shares
Insider Transaction (Form 4)
James Quincey, Chairman and a Director of Coca Cola Co, sold 527,087 shares of common stock on July 28, 2026.
Summary
- Option exercise/conversion: acquired 381,140 Common Stock, $.25 Par Value at $45.44 ($17,317,096) on July 28, 2026; holds 503,973 after (Direct).
- Open-market sale: disposed of 381,140 Common Stock, $.25 Par Value at $90.04 ($34,319,637) on July 28, 2026; holds 122,833 after (Direct).
- Option exercise/conversion: acquired 145,947 Common Stock, $.25 Par Value at $45.44 ($6,631,102) on July 29, 2026; holds 268,780 after (Direct).
- Open-market sale: disposed of 145,947 Common Stock, $.25 Par Value at $90.09 ($13,148,978) on July 29, 2026; holds 122,833 after (Direct).
- Option exercise/conversion: disposed of 381,140 Employee Stock Option (Right to Buy) on July 28, 2026; holds 145,947 after (Direct).
- Option exercise/conversion: disposed of 145,947 Employee Stock Option (Right to Buy) on July 29, 2026 (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $47,468,615 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
James Quincey — Director, Officer (Chairman)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-07-28 | Option exercise/conversion | Common Stock, $.25 Par Value | 381,140 | $45 | $17.3M | 503,973 |
| 2026-07-28 | Open-market sale | Common Stock, $.25 Par Value | 381,140 | $90 | $34.3M | 122,833 |
| 2026-07-29 | Option exercise/conversion | Common Stock, $.25 Par Value | 145,947 | $45 | $6.6M | 268,780 |
| 2026-07-29 | Open-market sale | Common Stock, $.25 Par Value | 145,947 | $90 | $13.1M | 122,833 |
| 2026-07-28 | Option exercise/conversion | Employee Stock Option (Right to Buy) | 381,140 | — | — | 145,947 |
| 2026-07-29 | Option exercise/conversion | Employee Stock Option (Right to Buy) | 145,947 | — | — | 0 |
Key Dates
| Date | Description |
|---|---|
| 2026-07-28 | Option exercise/conversion (381,140 shares) |
| 2026-07-28 | Open-market sale (381,140 shares) |
| 2026-07-29 | Option exercise/conversion (145,947 shares) |
| 2026-07-29 | Open-market sale (145,947 shares) |
| 2026-07-28 | Option exercise/conversion (381,140 shares) |
| 2026-07-29 | Option exercise/conversion (145,947 shares) |
Keywords
insider transaction, Form 4, KO, COCA COLA CO, bearish, James Quincey
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