Form 4: Coca-Cola CEO James Quincey Reports Stock Sale and Beneficial Ownership Changes

Coca-Cola's Chairman and CEO, James Quincey, reported the sale of 145,435 shares of common stock at an average price of $71.0117 on February 25, 2025, along with updates to his beneficial ownership.

Summary

• On February 25, 2025, James Quincey, the Chairman and CEO of The Coca-Cola Company, reported a transaction involving the company's common stock.
• Quincey sold 145,435 shares at a weighted average price of $71.0117, with individual sales ranging from $70.83 to $71.3550.
• Following the transaction, Quincey directly owns 342,546 shares of Coca-Cola common stock.
• He also has indirect ownership through his wife (44,678 shares) and The Coca-Cola Company 401(k) Plan (8,013 shares).
• Additionally, Quincey has indirect ownership of 30,582 hypothetical shares through a supplemental 401(k) plan.

Sentiment

Score: 5

Explanation: The document is a standard regulatory filing detailing a stock sale. It doesn't inherently convey positive or negative sentiment, but rather provides factual information.

Industry Context

Form 4 filings are a routine part of corporate governance, providing transparency into the transactions of company insiders. This filing indicates the CEO's recent stock sale and adjustments to his holdings.

Comparison to Industry Standards

• Executive stock sales are common and can be for various reasons, including diversification or personal financial planning.
• Comparing Quincey's transactions to those of other CEOs in the beverage industry (e.g., PepsiCo, Keurig Dr Pepper) would provide context on the scale and frequency of such sales.
• Analyzing the timing of the sale relative to Coca-Cola's stock performance and major announcements can offer further insights.

Stakeholder Impact

• The stock sale by the CEO could be perceived differently by shareholders; some may see it as a lack of confidence, while others may view it as a normal part of personal financial management.
• The impact on employees, customers, suppliers, and creditors is likely minimal, as this is a personal transaction of the CEO and not a corporate action.

Key Dates