NET.NYSECloudflare, INC
Form 4: Cloudflare CEO Sells Shares
Sentiment:
Insider Transaction (Form 4)
Matthew Prince, CEO & Board Co-Chair, a Director and 10% owner of Cloudflare, Inc., sold 20,101 shares of common stock on August 3, 2026.
Summary
- Conversion of derivative: acquired 18,752 Class A Common Stock on August 4, 2026; holds 18,752 after (Indirect).
- Open-market sale: disposed of 34 Class A Common Stock at $280.11 ($9,524) on August 4, 2026; holds 18,718 after (Indirect).
- Open-market sale: disposed of 18 Class A Common Stock at $281.16 ($5,061) on August 4, 2026; holds 18,700 after (Indirect).
- Open-market sale: disposed of 82 Class A Common Stock at $283.08 ($23,212) on August 4, 2026; holds 18,618 after (Indirect).
- Open-market sale: disposed of 257 Class A Common Stock at $284.37 ($73,083) on August 4, 2026; holds 18,361 after (Indirect).
- Open-market sale: disposed of 52 Class A Common Stock at $285.14 ($14,827) on August 4, 2026; holds 18,309 after (Indirect).
- Open-market sale: disposed of 195 Class A Common Stock at $286.60 ($55,887) on August 4, 2026; holds 18,114 after (Indirect).
- Open-market sale: disposed of 176 Class A Common Stock at $287.99 ($50,687) on August 4, 2026; holds 17,938 after (Indirect).
- Open-market sale: disposed of 512 Class A Common Stock at $289.18 ($148,061) on August 4, 2026; holds 17,426 after (Indirect).
- Open-market sale: disposed of 819 Class A Common Stock at $289.87 ($237,406) on August 4, 2026; holds 16,607 after (Indirect).
- Open-market sale: disposed of 375 Class A Common Stock at $290.99 ($109,120) on August 4, 2026; holds 16,232 after (Indirect).
- Open-market sale: disposed of 111 Class A Common Stock at $292.30 ($32,445) on August 4, 2026; holds 16,121 after (Indirect).
- Open-market sale: disposed of 164 Class A Common Stock at $293.05 ($48,061) on August 4, 2026; holds 15,957 after (Indirect).
- Open-market sale: disposed of 239 Class A Common Stock at $294.31 ($70,340) on August 4, 2026; holds 15,718 after (Indirect).
- Open-market sale: disposed of 1,602 Class A Common Stock at $295.77 ($473,828) on August 4, 2026; holds 14,116 after (Indirect).
- Open-market sale: disposed of 2,052 Class A Common Stock at $296.73 ($608,892) on August 4, 2026; holds 12,064 after (Indirect).
- Open-market sale: disposed of 4,043 Class A Common Stock at $297.50 ($1,202,806) on August 4, 2026; holds 8,021 after (Indirect).
- Open-market sale: disposed of 445 Class A Common Stock at $298.65 ($132,901) on August 4, 2026; holds 7,576 after (Indirect).
- Open-market sale: disposed of 970 Class A Common Stock at $299.81 ($290,814) on August 4, 2026; holds 6,606 after (Indirect).
- Open-market sale: disposed of 342 Class A Common Stock at $300.52 ($102,778) on August 4, 2026; holds 6,264 after (Indirect).
- Open-market sale: disposed of 2,804 Class A Common Stock at $302.09 ($847,062) on August 4, 2026; holds 3,460 after (Indirect).
- Open-market sale: disposed of 3,257 Class A Common Stock at $302.97 ($986,762) on August 4, 2026; holds 203 after (Indirect).
- Open-market sale: disposed of 203 Class A Common Stock at $303.60 ($61,631) on August 4, 2026 (Indirect).
- Conversion of derivative: acquired 33,631 Class A Common Stock on August 4, 2026; holds 33,631 after (Indirect).
- Open-market sale: disposed of 335 Class A Common Stock at $279.82 ($93,741) on August 4, 2026; holds 33,296 after (Indirect).
- Open-market sale: disposed of 31 Class A Common Stock at $281.16 ($8,716) on August 4, 2026; holds 33,265 after (Indirect).
- Open-market sale: disposed of 137 Class A Common Stock at $283.08 ($38,782) on August 4, 2026; holds 33,128 after (Indirect).
- Open-market sale: disposed of 425 Class A Common Stock at $284.37 ($120,859) on August 4, 2026; holds 32,703 after (Indirect).
- Open-market sale: disposed of 84 Class A Common Stock at $285.14 ($23,951) on August 4, 2026; holds 32,619 after (Indirect).
- Open-market sale: disposed of 337 Class A Common Stock at $286.59 ($96,582) on August 4, 2026; holds 32,282 after (Indirect).
- Conversion of derivative: disposed of 18,752 Class B Common Stock on August 4, 2026; holds 4,202,372 after (Indirect).
- Conversion of derivative: disposed of 33,631 Class B Common Stock on August 4, 2026; holds 2,783,670 after (Indirect).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $5,967,817 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Matthew Prince — Director, Officer (CEO & Board Co-Chair), 10% owner
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-04 | Conversion of derivative | Class A Common Stock | 18,752 | — | — | 18,752 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 34 | $280 | $9.5K | 18,718 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 18 | $281 | $5.1K | 18,700 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 82 | $283 | $23.2K | 18,618 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 257 | $284 | $73.1K | 18,361 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 52 | $285 | $14.8K | 18,309 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 195 | $287 | $55.9K | 18,114 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 176 | $288 | $50.7K | 17,938 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 512 | $289 | $148.1K | 17,426 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 819 | $290 | $237.4K | 16,607 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 375 | $291 | $109.1K | 16,232 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 111 | $292 | $32.4K | 16,121 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 164 | $293 | $48.1K | 15,957 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 239 | $294 | $70.3K | 15,718 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 1,602 | $296 | $473.8K | 14,116 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 2,052 | $297 | $608.9K | 12,064 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 4,043 | $298 | $1.2M | 8,021 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 445 | $299 | $132.9K | 7,576 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 970 | $300 | $290.8K | 6,606 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 342 | $301 | $102.8K | 6,264 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 2,804 | $302 | $847.1K | 3,460 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 3,257 | $303 | $986.8K | 203 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 203 | $304 | $61.6K | 0 |
| 2026-08-04 | Conversion of derivative | Class A Common Stock | 33,631 | — | — | 33,631 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 335 | $280 | $93.7K | 33,296 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 31 | $281 | $8.7K | 33,265 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 137 | $283 | $38.8K | 33,128 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 425 | $284 | $120.9K | 32,703 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 84 | $285 | $24.0K | 32,619 |
| 2026-08-04 | Open-market sale | Class A Common Stock | 337 | $287 | $96.6K | 32,282 |
| 2026-08-04 | Conversion of derivative | Class B Common Stock | 18,752 | — | — | 4,202,372 |
| 2026-08-04 | Conversion of derivative | Class B Common Stock | 33,631 | — | — | 2,783,670 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-04 | Conversion of derivative (18,752 shares) |
| 2026-08-04 | Open-market sale (34 shares) |
| 2026-08-04 | Open-market sale (18 shares) |
| 2026-08-04 | Open-market sale (82 shares) |
| 2026-08-04 | Open-market sale (257 shares) |
| 2026-08-04 | Open-market sale (52 shares) |
| 2026-08-04 | Open-market sale (195 shares) |
| 2026-08-04 | Open-market sale (176 shares) |
| 2026-08-04 | Open-market sale (512 shares) |
| 2026-08-04 | Open-market sale (819 shares) |
| 2026-08-04 | Open-market sale (375 shares) |
| 2026-08-04 | Open-market sale (111 shares) |
| 2026-08-04 | Open-market sale (164 shares) |
| 2026-08-04 | Open-market sale (239 shares) |
| 2026-08-04 | Open-market sale (1,602 shares) |
| 2026-08-04 | Open-market sale (2,052 shares) |
| 2026-08-04 | Open-market sale (4,043 shares) |
| 2026-08-04 | Open-market sale (445 shares) |
| 2026-08-04 | Open-market sale (970 shares) |
| 2026-08-04 | Open-market sale (342 shares) |
| 2026-08-04 | Open-market sale (2,804 shares) |
| 2026-08-04 | Open-market sale (3,257 shares) |
| 2026-08-04 | Open-market sale (203 shares) |
| 2026-08-04 | Conversion of derivative (33,631 shares) |
| 2026-08-04 | Open-market sale (335 shares) |
| 2026-08-04 | Open-market sale (31 shares) |
| 2026-08-04 | Open-market sale (137 shares) |
| 2026-08-04 | Open-market sale (425 shares) |
| 2026-08-04 | Open-market sale (84 shares) |
| 2026-08-04 | Open-market sale (337 shares) |
| 2026-08-04 | Conversion of derivative (18,752 shares) |
| 2026-08-04 | Conversion of derivative (33,631 shares) |
Keywords
insider transaction, Form 4, NET, Cloudflare, Inc., bearish, Matthew Prince
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