NET.NYSECloudflare, INC
Form 4: Cloudflare CEO Sells Shares
Sentiment:
Insider Transaction (Form 4)
Matthew Prince, CEO & Board Co-Chair, a Director and 10% owner of Cloudflare, Inc., sold 52,383 shares of common stock on August 3, 2026.
Summary
- Conversion of derivative: acquired 18,752 Class A Common Stock on August 3, 2026; holds 18,752 after (Indirect).
- Open-market sale: disposed of 267 Class A Common Stock at $277.40 ($74,067) on August 3, 2026; holds 18,485 after (Indirect).
- Open-market sale: disposed of 505 Class A Common Stock at $278.65 ($140,717) on August 3, 2026; holds 17,980 after (Indirect).
- Open-market sale: disposed of 461 Class A Common Stock at $280.03 ($129,093) on August 3, 2026; holds 17,519 after (Indirect).
- Open-market sale: disposed of 632 Class A Common Stock at $280.95 ($177,562) on August 3, 2026; holds 16,887 after (Indirect).
- Open-market sale: disposed of 2,545 Class A Common Stock at $281.95 ($717,552) on August 3, 2026; holds 14,342 after (Indirect).
- Open-market sale: disposed of 2,535 Class A Common Stock at $282.95 ($717,281) on August 3, 2026; holds 11,807 after (Indirect).
- Open-market sale: disposed of 6,257 Class A Common Stock at $283.99 ($1,776,937) on August 3, 2026; holds 5,550 after (Indirect).
- Open-market sale: disposed of 4,778 Class A Common Stock at $284.81 ($1,360,825) on August 3, 2026; holds 772 after (Indirect).
- Open-market sale: disposed of 772 Class A Common Stock at $285.76 ($220,606) on August 3, 2026 (Indirect).
- Conversion of derivative: acquired 33,631 Class A Common Stock on August 3, 2026; holds 33,631 after (Indirect).
- Open-market sale: disposed of 488 Class A Common Stock at $277.02 ($135,185) on August 3, 2026; holds 33,143 after (Indirect).
- Open-market sale: disposed of 586 Class A Common Stock at $278.20 ($163,027) on August 3, 2026; holds 32,557 after (Indirect).
- Open-market sale: disposed of 565 Class A Common Stock at $279.03 ($157,652) on August 3, 2026; holds 31,992 after (Indirect).
- Open-market sale: disposed of 1,136 Class A Common Stock at $280.32 ($318,443) on August 3, 2026; holds 30,856 after (Indirect).
- Open-market sale: disposed of 2,434 Class A Common Stock at $281.58 ($685,371) on August 3, 2026; holds 28,422 after (Indirect).
- Open-market sale: disposed of 4,363 Class A Common Stock at $282.32 ($1,231,745) on August 3, 2026; holds 24,059 after (Indirect).
- Open-market sale: disposed of 6,728 Class A Common Stock at $283.45 ($1,907,070) on August 3, 2026; holds 17,331 after (Indirect).
- Open-market sale: disposed of 13,360 Class A Common Stock at $284.42 ($3,799,911) on August 3, 2026; holds 3,971 after (Indirect).
- Open-market sale: disposed of 3,672 Class A Common Stock at $285.30 ($1,047,618) on August 3, 2026; holds 299 after (Indirect).
- Open-market sale: disposed of 299 Class A Common Stock at $286.23 ($85,582) on August 3, 2026 (Indirect).
- Conversion of derivative: disposed of 18,752 Class B Common Stock on August 3, 2026; holds 4,221,124 after (Indirect).
- Conversion of derivative: disposed of 33,631 Class B Common Stock on August 3, 2026; holds 2,817,301 after (Indirect).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $14,846,244 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Matthew Prince — Director, Officer (CEO & Board Co-Chair), 10% owner
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-03 | Conversion of derivative | Class A Common Stock | 18,752 | — | — | 18,752 |
| 2026-08-03 | Open-market sale | Class A Common Stock | 267 | $277 | $74.1K | 18,485 |
| 2026-08-03 | Open-market sale | Class A Common Stock | 505 | $279 | $140.7K | 17,980 |
| 2026-08-03 | Open-market sale | Class A Common Stock | 461 | $280 | $129.1K | 17,519 |
| 2026-08-03 | Open-market sale | Class A Common Stock | 632 | $281 | $177.6K | 16,887 |
| 2026-08-03 | Open-market sale | Class A Common Stock | 2,545 | $282 | $717.6K | 14,342 |
| 2026-08-03 | Open-market sale | Class A Common Stock | 2,535 | $283 | $717.3K | 11,807 |
| 2026-08-03 | Open-market sale | Class A Common Stock | 6,257 | $284 | $1.8M | 5,550 |
| 2026-08-03 | Open-market sale | Class A Common Stock | 4,778 | $285 | $1.4M | 772 |
| 2026-08-03 | Open-market sale | Class A Common Stock | 772 | $286 | $220.6K | 0 |
| 2026-08-03 | Conversion of derivative | Class A Common Stock | 33,631 | — | — | 33,631 |
| 2026-08-03 | Open-market sale | Class A Common Stock | 488 | $277 | $135.2K | 33,143 |
| 2026-08-03 | Open-market sale | Class A Common Stock | 586 | $278 | $163.0K | 32,557 |
| 2026-08-03 | Open-market sale | Class A Common Stock | 565 | $279 | $157.7K | 31,992 |
| 2026-08-03 | Open-market sale | Class A Common Stock | 1,136 | $280 | $318.4K | 30,856 |
| 2026-08-03 | Open-market sale | Class A Common Stock | 2,434 | $282 | $685.4K | 28,422 |
| 2026-08-03 | Open-market sale | Class A Common Stock | 4,363 | $282 | $1.2M | 24,059 |
| 2026-08-03 | Open-market sale | Class A Common Stock | 6,728 | $283 | $1.9M | 17,331 |
| 2026-08-03 | Open-market sale | Class A Common Stock | 13,360 | $284 | $3.8M | 3,971 |
| 2026-08-03 | Open-market sale | Class A Common Stock | 3,672 | $285 | $1.0M | 299 |
| 2026-08-03 | Open-market sale | Class A Common Stock | 299 | $286 | $85.6K | 0 |
| 2026-08-03 | Conversion of derivative | Class B Common Stock | 18,752 | — | — | 4,221,124 |
| 2026-08-03 | Conversion of derivative | Class B Common Stock | 33,631 | — | — | 2,817,301 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-03 | Conversion of derivative (18,752 shares) |
| 2026-08-03 | Open-market sale (267 shares) |
| 2026-08-03 | Open-market sale (505 shares) |
| 2026-08-03 | Open-market sale (461 shares) |
| 2026-08-03 | Open-market sale (632 shares) |
| 2026-08-03 | Open-market sale (2,545 shares) |
| 2026-08-03 | Open-market sale (2,535 shares) |
| 2026-08-03 | Open-market sale (6,257 shares) |
| 2026-08-03 | Open-market sale (4,778 shares) |
| 2026-08-03 | Open-market sale (772 shares) |
| 2026-08-03 | Conversion of derivative (33,631 shares) |
| 2026-08-03 | Open-market sale (488 shares) |
| 2026-08-03 | Open-market sale (586 shares) |
| 2026-08-03 | Open-market sale (565 shares) |
| 2026-08-03 | Open-market sale (1,136 shares) |
| 2026-08-03 | Open-market sale (2,434 shares) |
| 2026-08-03 | Open-market sale (4,363 shares) |
| 2026-08-03 | Open-market sale (6,728 shares) |
| 2026-08-03 | Open-market sale (13,360 shares) |
| 2026-08-03 | Open-market sale (3,672 shares) |
| 2026-08-03 | Open-market sale (299 shares) |
| 2026-08-03 | Conversion of derivative (18,752 shares) |
| 2026-08-03 | Conversion of derivative (33,631 shares) |
Keywords
insider transaction, Form 4, NET, Cloudflare, Inc., bearish, Matthew Prince
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