Form 4: ChoiceOne Director Buys Shares

ChoiceOne Financial Services Director Eric E. Burrough acquired 574 shares of common stock, increasing his direct beneficial ownership.

Summary

• Director Eric E. Burrough acquired 574 shares of ChoiceOne Financial Services Inc. common stock.
• The transaction occurred on October 1, 2025, at a price of $28.96 per share.
• Following this acquisition, Burrough directly beneficially owns 169,833 shares of the company.
• The Form 4 filing was signed by Christian D. Rhoades on October 3, 2025, acting under a Limited Power of Attorney.
• The Power of Attorney, dated January 21, 2025, authorizes specific individuals to execute and file SEC forms on behalf of Eric E. Burrough for compliance with securities regulations, including beneficial ownership reports and Rule 144 sales.

Sentiment

Score: 7

Explanation: The director's purchase of company stock is a positive indicator of confidence, though the quantity is relatively small compared to total holdings. The mention of potential future sales in the Power of Attorney adds a slight cautionary note, but the immediate action is positive.

Positives

• A director's purchase of company stock signals confidence in the company's future prospects.
• The acquisition increases Director Eric E. Burrough's direct beneficial ownership to 169,833 shares, aligning his interests further with shareholders.

Negatives

• No specific negative information was disclosed in the filing.

Risks

• The Power of Attorney mentions its purpose includes facilitating the "intended sale of any security related to ChoiceOne Financial Services, Inc. pursuant to Rule 144," indicating a potential for future stock sales by the insider, which could exert downward pressure on the stock price.

Future Outlook

The filing does not provide specific forward-looking statements or guidance, focusing solely on a past insider transaction.

Management Comments

• The undersigned agrees that some of the attorneys-in-fact named herein may act as legal counsel to the Company in connection with the securities matters addressed herein, and that such attorneys do not represent the undersigned in his or her personal capacity in connection with such matters.

Industry Context

Insider buying, particularly by a director, is often viewed positively in the financial services industry as it suggests management confidence in the company's stability and growth prospects, especially in a sector sensitive to economic conditions and regulatory changes.

Corporate Governance

Stakeholder Impact

• **Shareholders**: The director's purchase may instill confidence in the company's prospects, potentially influencing investor sentiment positively.
• **Management**: The transaction reflects a director's personal investment in the company's success.

Next Steps

• The Power of Attorney remains in effect for as long as Eric E. Burrough is subject to Rule 144 or Section 16 obligations, indicating ongoing compliance filings may occur.

Key Dates

Recommendation

While a director's purchase of shares is generally a positive signal, indicating confidence in the company's future, the relatively small size of the acquisition (574 shares) compared to the director's total holdings (169,833 shares) and the mention in the Power of Attorney of facilitating potential future sales under Rule 144 suggest a 'hold' recommendation. The purchase is a good sign, but not strong enough to warrant a 'buy' without further fundamental analysis or larger insider buying trends. The potential for future sales also introduces a degree of uncertainty.

Keywords

ChoiceOne Financial Services, COFS, Insider Trading, Director Stock Purchase, SEC Form 4, Beneficial Ownership, Eric E. Burrough, Financial Services, Bank Stock