SCHEDULE 13G/A: DeSantis Family and Affiliates Maintain Significant Stake in Celsius Holdings, Inc.

An amended Schedule 13G filing reveals that William H. Milmoe, Deborah DeSantis, Dean DeSantis, and associated entities collectively hold substantial beneficial ownership in Celsius Holdings, Inc., with Dean DeSantis reporting the largest individual stake at 16.9%.

Summary

• William H. Milmoe, Deborah DeSantis, Dean DeSantis, CD Financial, LLC, GRAT 1, LLC, Carl DeSantis Retained Annuity Trust 2, and the Estate of Carl DeSantis have filed an Amendment No. 1 to their Schedule 13G.
• The filing reports beneficial ownership of Celsius Holdings, Inc. common stock as of December 31, 2024.
• The total number of common shares outstanding used for percentage calculations is 235,031,452, as reported by Celsius Holdings, Inc. in its Form 10-Q filed on November 6, 2024.
• Dean DeSantis is reported as the largest beneficial owner among the individuals and entities, holding 39,707,088 shares, representing 16.9% of the class.
• William H. Milmoe beneficially owns 35,700,901 shares, or 15.2% of the class.
• Deborah DeSantis beneficially owns 29,016,683 shares, or 12.3% of the class.
• CD Financial, LLC holds 23,321,589 shares, accounting for 9.9% of the class.
• GRAT 1, LLC holds 10,800,000 shares, representing 4.6% of the class.
• The Estate of Carl DeSantis holds 12,118,067 shares, or 5.2% of the class, which includes the shares held by GRAT 1, LLC.
• Carl DeSantis Retained Annuity Trust 2 holds 2,136,067 shares, representing 0.9% of the class.
• The individual reporting persons (Milmoe, D. DeSantis, D. DeSantis) have significant shared voting and dispositive power over shares held by the various trusts and LLCs, reflecting a coordinated ownership structure related to the Carl DeSantis family.

Sentiment

Score: 5

Explanation: The document is a routine beneficial ownership filing (Schedule 13G Amendment), which primarily provides factual information about shareholdings. It does not contain performance metrics, forward-looking statements, or qualitative assessments that would typically influence sentiment positively or negatively.

Positives

• The significant beneficial ownership by a core group of individuals and related entities, particularly the DeSantis family, suggests a strong alignment of interests with the long-term success of Celsius Holdings, Inc.
• Large insider ownership can indicate confidence in the company's future prospects and strategic direction.

Future Outlook

NA

Industry Context

NA

Related Party Transactions

• The filing details significant shareholdings by William H. Milmoe, Deborah DeSantis, and Dean DeSantis, who are connected through various trusts and LLCs (CD Financial, LLC, GRAT 1, LLC, Carl DeSantis Retained Annuity Trust 2, and the Estate of Carl DeSantis) related to Carl DeSantis. These entities and individuals have shared voting and dispositive power over large blocks of shares, indicating a coordinated family and affiliate ownership structure.

Stakeholder Impact

• Shareholders: The significant collective ownership by the DeSantis family and their associated entities indicates a concentrated ownership structure, which can provide stability but also means a smaller group holds substantial influence over corporate decisions.
• Management: The large insider stake suggests strong oversight and potential long-term strategic alignment from a key shareholder group.

Key Dates

Keywords

Celsius Holdings Inc., Beneficial Ownership, Schedule 13G, SEC Filing, Common Stock, Shareholder, Institutional Ownership, DeSantis Family, William H. Milmoe, CD Financial LLC, GRAT 1 LLC, Carl DeSantis Retained Annuity Trust 2, Estate of Carl DeSantis