Form 4: Dean DeSantis Sells 4 Million Celsius Holdings Shares

Dean DeSantis, a director of Celsius Holdings, Inc., sold 4,000,000 shares of common stock at $67.456 per share on March 4, 2024.

Summary

• Dean DeSantis, a director of Celsius Holdings, Inc. (CELH), filed a Form 4 disclosing a transaction on March 4, 2024.
• Mr. DeSantis sold 4,000,000 shares of Celsius Holdings common stock at a price of $67.456 per share.
• The shares were sold by CD Financial LLC (CDF), of which the Carl DeSantis Revocable Trust owns a 99% beneficial interest, with Mr. DeSantis as trustee.
• The sale was made to an unaffiliated third-party purchaser pursuant to a variable prepaid variable forward contract dated January 12, 2024, and amended on March 1, 2023.
• Following the transaction, Mr. DeSantis indirectly beneficially owns 26,321,589 shares.

Sentiment

Score: 4

Explanation: The sentiment is neutral to slightly negative. A director selling a significant number of shares can sometimes be perceived negatively by the market, although the sale is part of a pre-existing contract.

Industry Context

Form 4 filings are standard disclosures for corporate insiders and large shareholders, providing transparency into their transactions in the company's stock. This sale by a director could be interpreted in various ways by the market, depending on the overall context and investor sentiment towards Celsius Holdings.

Stakeholder Impact

• Shareholders may react to the news of a director selling a large block of shares, potentially impacting the stock price in the short term.

Key Dates