Form 4: Celsius Officer Gains Shares, Covers Taxes

Celsius Holdings' Chief Supply Chain Officer, Paul H. Storey, acquired 11,133 shares through RSU vesting and disposed of 4,381 shares for tax withholding.

Summary

• Paul H. Storey, Chief Supply Chain Officer of Celsius Holdings, Inc. (CELH), reported transactions on December 9, 2025.
• Acquired 11,133 shares of Common Stock, $0.001 par value per share, at a price of $0, representing shares earned upon vesting of performance-based restricted stock units (RSUs).
• The RSUs were issued pursuant to the Celsius Holdings, Inc. 2025 Omnibus Incentive Compensation Plan.
• Disposed of 4,381 shares of Common Stock at a price of $43.21 per share to satisfy tax withholding obligations upon the RSU vesting.
• Following these transactions, Mr. Storey directly beneficially owns 44,302 shares of Common Stock.
• Additionally, 450 shares are indirectly beneficially owned by his spouse.
• The transaction was made pursuant to a Rule 10b5-1(c) plan.

Sentiment

Score: 7

Explanation: The vesting of performance-based restricted stock units is a positive indicator of executive performance and alignment with company goals. The subsequent disposition for tax withholding is a standard, neutral event in such transactions.

Positives

• The vesting of 11,133 performance-based restricted stock units indicates that performance targets set under the Celsius Holdings, Inc. 2025 Omnibus Incentive Compensation Plan were met, aligning executive incentives with company performance.

Negatives

• 4,381 shares were disposed of solely to cover tax withholding obligations, which reduces the net number of shares received by the officer from the RSU vesting.

Future Outlook

The filing indicates that the transaction was made pursuant to a Rule 10b5-1(c) plan, which is a pre-arranged trading plan designed to allow insiders to sell company stock without concerns about insider trading, suggesting a planned approach to executive compensation and stock management.

Industry Context

This routine Form 4 filing reflects standard executive compensation practices within publicly traded companies, where performance-based restricted stock units are a common tool to incentivize management and align their interests with shareholders. The use of a 10b5-1 plan is also a standard practice for managing insider stock transactions.

Corporate Governance

Stakeholder Impact

• Shareholders: The vesting of performance-based RSUs suggests that the company's executive team is meeting its targets, which could be viewed positively as it aligns management's interests with shareholder value. The use of a 10b5-1 plan provides transparency and predictability for insider transactions.
• Employees: The existence of an Omnibus Incentive Compensation Plan indicates a structured approach to employee and executive incentives, potentially fostering a performance-driven culture.

Key Dates

Keywords

Celsius Holdings, CELH, Form 4, Insider Transaction, Restricted Stock Units, RSU Vesting, Executive Compensation, Stock Ownership, Rule 10b5-1 Plan