Form 4: Celsius Holdings President & COO Granted Over 46,000 Restricted Stock Units

Eric Hanson, President & COO of Celsius Holdings, Inc., was granted 46,857 Restricted Stock Units (RSUs) set to vest in three equal annual installments beginning May 30, 2026.

Summary

• Eric Hanson, President & COO of Celsius Holdings, Inc. (CELH), was granted 46,857 shares of common stock in the form of Restricted Stock Units (RSUs).
• The transaction date for this acquisition is May 30, 2025.
• Each RSU provides the right to receive one share of common stock, par value $0.001 per share.
• The RSUs will vest in three equal annual installments, with the first vesting occurring on the first anniversary of the grant date (approximately May 30, 2026).
• Following this reported transaction, Eric Hanson beneficially owns 46,857 shares directly.
• The acquisition price for these RSUs was $0, indicating they are a compensation grant rather than a purchase.

Sentiment

Score: 6

Explanation: The sentiment is slightly positive as the RSU grant aligns management's interests with shareholders and serves as a retention and performance incentive. It is a routine compensation event.

Positives

• The grant of Restricted Stock Units (RSUs) to a key executive like the President & COO aligns management's long-term interests with those of shareholders, as the value of the compensation is tied to the company's stock performance.
• RSUs are a common form of executive compensation designed to retain talent and incentivize performance over a multi-year period due to their vesting schedule.

Future Outlook

The future outlook indicates that 46,857 shares of Celsius Holdings common stock will be issued to Eric Hanson over a three-year period, contingent on his continued employment and the vesting schedule of the RSUs.

Industry Context

The grant of Restricted Stock Units (RSUs) is a standard practice in the beverage and consumer goods industry, as well as across publicly traded companies, to compensate and incentivize senior executives. This aligns with typical corporate governance practices for executive remuneration.

Comparison to Industry Standards

• The use of Restricted Stock Units (RSUs) as a component of executive compensation is a widely adopted practice across various industries, including the consumer beverage sector, aligning with global benchmarks for performance-based incentives.
• The vesting schedule of three equal annual installments is a common structure for RSU grants, comparable to practices seen in companies like Monster Beverage Corporation (MNST) or Keurig Dr Pepper (KDP) for their executive incentive programs, aiming for long-term retention and performance alignment.

Corporate Governance

Related Party Transactions

• The grant of Restricted Stock Units to Eric Hanson, an executive officer of Celsius Holdings, Inc., constitutes a related party transaction as it involves compensation from the company to a member of its management.

Stakeholder Impact

• Shareholders: Potential for minor dilution upon vesting and issuance of shares, but also benefit from enhanced management alignment with long-term company performance.
• Employees: Reflects standard executive compensation practices, which can influence overall compensation philosophy within the company.

Next Steps

• The RSUs will vest in three equal annual installments, beginning on the first anniversary of the grant date (May 30, 2026), leading to the issuance of common stock to Eric Hanson over the subsequent years.

Key Dates

Keywords

Celsius Holdings, CELH, Form 4, insider transaction, Restricted Stock Units, RSU, executive compensation, Eric Hanson, stock grant