Form 4: Celsius Holdings Insider Reports Stock Transaction
Insider Transaction (Form 4)
William H. Milmoe, Former 10% owner of Celsius Holdings, Inc., reported multiple transactions in common stock on July 10, 2026.
Summary
- Other acquisition/disposition: disposed of 150,000 Common Stock at $46.25 ($6,937,905) on July 10, 2026; holds 13,282,396 after (Indirect).
- Other acquisition/disposition: disposed of 150,000 Common Stock at $46.25 ($6,937,905) on July 13, 2026; holds 13,132,396 after (Indirect).
- Other acquisition/disposition: disposed of 150,000 Common Stock at $46.25 ($6,937,905) on July 14, 2026; holds 12,982,396 after (Indirect).
- Other acquisition/disposition: disposed of 150,000 Variable Prepaid Forward Sale Contract (obligation to sell) on July 10, 2026 (Indirect).
- Other acquisition/disposition: disposed of 150,000 Variable Prepaid Forward Sale Contract (obligation to sell) on July 13, 2026 (Indirect).
- Other acquisition/disposition: disposed of 150,000 Variable Prepaid Forward Sale Contract (obligation to sell) on July 14, 2026 (Indirect).
Sentiment
Score: 5
Explanation: StockSavvy.ai views this as routine: the reported changes are grants, option exercises, tax withholding or similar administrative transactions, which carry limited directional signal.
Insider Transactions
William H. Milmoe — Other (Former 10% owner)
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-07-10 | Other acquisition/disposition | Common Stock | 150,000 | $46 | $6.9M | 13,282,396 |
| 2026-07-13 | Other acquisition/disposition | Common Stock | 150,000 | $46 | $6.9M | 13,132,396 |
| 2026-07-14 | Other acquisition/disposition | Common Stock | 150,000 | $46 | $6.9M | 12,982,396 |
| 2026-07-10 | Other acquisition/disposition | Variable Prepaid Forward Sale Contract (obligation to sell) | 150,000 | — | — | 0 |
| 2026-07-13 | Other acquisition/disposition | Variable Prepaid Forward Sale Contract (obligation to sell) | 150,000 | — | — | 0 |
| 2026-07-14 | Other acquisition/disposition | Variable Prepaid Forward Sale Contract (obligation to sell) | 150,000 | — | — | 0 |
Key Dates
| Date | Description |
|---|---|
| 2026-07-10 | Other acquisition/disposition (150,000 shares) |
| 2026-07-13 | Other acquisition/disposition (150,000 shares) |
| 2026-07-14 | Other acquisition/disposition (150,000 shares) |
| 2026-07-10 | Other acquisition/disposition (150,000 shares) |
| 2026-07-13 | Other acquisition/disposition (150,000 shares) |
| 2026-07-14 | Other acquisition/disposition (150,000 shares) |
Keywords
insider transaction, Form 4, CELH, Celsius Holdings, Inc., neutral, William H. Milmoe
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