Form 4: Celsius Holdings Director Milmoe Reports Stock Sales Via Option Exercises

William H. Milmoe, a director at Celsius Holdings, reported the sale of common stock due to the exercise of call options previously sold to unaffiliated third parties.

Summary

• William H. Milmoe, a director of Celsius Holdings, Inc., filed a Form 4 detailing changes in beneficial ownership.
• The report indicates sales of Celsius common stock from May 2, 2024, to May 6, 2024.
• These sales occurred because call options sold to unaffiliated third parties on October 25, 2023, were exercised.
• The sales were executed at a price of $59.6667 per share.
• A total of 1,285,722 shares were sold across the reported transactions.
• Milmoe is the manager of CD Financial LLC (CDF) and a trustee of the Carl DeSantis Revocable Trust, which owns a 99% beneficial interest in CDF.
• CDF is the record holder of the shares, and Milmoe has shared voting and dispositive power over them.
• Following the reported transactions, Milmoe indirectly beneficially owns between 23,750,163 and 24,821,598 shares of Celsius common stock through CDF.

Sentiment

Score: 5

Explanation: The document is a standard regulatory filing detailing stock sales due to option exercises. It doesn't inherently convey positive or negative sentiment, but the market's reaction to insider sales can vary.

Negatives

• The sales by a director could be perceived negatively by some investors, although they are attributed to pre-existing option contracts.

Risks

• Continued exercise of call options could lead to further sales of shares by CDF, potentially impacting the stock price.

Industry Context

Sales of shares by insiders are common and often related to personal financial planning or pre-arranged trading plans. The impact on the stock price depends on the size of the sales relative to the trading volume and investor sentiment.

Stakeholder Impact

• Shareholders may react to the news of stock sales by a director.
• The impact on employees, customers, suppliers, and creditors is likely to be minimal.

Key Dates