Form 4: Celsius Holdings Director Milmoe Reports Stock Sales Related to Call Option Exercises

William H. Milmoe, a director at Celsius Holdings, reported the sale of shares related to the exercise of call options by unaffiliated third parties.

Summary

• William H. Milmoe, a director of Celsius Holdings, Inc., filed a Form 4 detailing changes in beneficial ownership.
• The reported transactions involve the sale of Celsius Holdings common stock due to the exercise of call options previously sold to unaffiliated third-party purchasers on October 25, 2023.
• These sales occurred on April 29, 2024, April 30, 2024, and May 1, 2024.
• Each sale involved 214,284 shares of common stock at a price of $59.6667 per share.
• Following these transactions, Milmoe's indirectly held beneficial ownership decreased, but remains substantial.
• Milmoe is the manager of CD Financial LLC and a trustee of the Carl DeSantis Revocable Trust, which owns a 99% beneficial interest in CD Financial LLC, the record holder of the shares.

Sentiment

Score: 5

Explanation: The sentiment is neutral as the filing simply reports transactions related to previously sold call options. It doesn't inherently indicate positive or negative sentiment about the company's future prospects.

Industry Context

Form 4 filings are standard disclosures required by the SEC to provide transparency regarding the transactions of company insiders. These filings are closely monitored by investors to gauge insider sentiment and potential future stock performance.

Stakeholder Impact

• Shareholders may react to the news of insider selling, although the context of call option exercises mitigates the impact.

Key Dates