SCHEDULE 13G: Alani Holdings and Principals Disclose Significant Passive Stake in Celsius Holdings, Inc.

Alani Holdings, LLC, along with its sole members Max Clemons and Trey Steiger, have disclosed a passive beneficial ownership of 8.71% in Celsius Holdings, Inc., totaling 22,451,224 shares of common stock.

Summary

• Alani Holdings, LLC, a Delaware entity, has reported beneficial ownership of 22,451,224 shares of Celsius Holdings, Inc. common stock.
• This ownership represents 8.71% of Celsius Holdings, Inc.'s Class A Common Stock outstanding.
• The percentage is calculated based on 257,734,354 shares of Class A Common Stock outstanding as of April 1, 2025, as reported in Celsius's Preliminary Proxy Statement on Schedule 14A.
• Max Clemons and Trey Steiger, both U.S. citizens, are the sole members of Alani Holdings, LLC and share voting and dispositive power over these shares.
• The filing indicates that the securities were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer.

Sentiment

Score: 6

Explanation: The sentiment is slightly positive as a significant passive stake by a new or existing investor group can be interpreted as a vote of confidence in the company's value and future, without indicating any immediate negative intentions like control changes.

Positives

• The disclosure of a significant passive stake by Alani Holdings, LLC and its principals, Max Clemons and Trey Steiger, may signal confidence in Celsius Holdings, Inc.'s long-term prospects from a notable investor group.

Future Outlook

This Schedule 13G filing is a disclosure of current beneficial ownership and does not contain forward-looking statements or guidance regarding the issuer's future performance or strategic direction.

Industry Context

The filing indicates a significant passive investment in Celsius Holdings, Inc., a prominent player in the functional beverage market. Such disclosures are common as companies grow and attract substantial institutional and individual investments, reflecting investor interest in the sector's growth potential.

Stakeholder Impact

• Shareholders: Provides transparency regarding significant ownership stakes, informing them about who holds a substantial portion of the company's stock and that this stake is passive, not aimed at control.

Key Dates

Keywords

Celsius Holdings Inc., Alani Holdings LLC, Max Clemons, Trey Steiger, Schedule 13G, Beneficial Ownership, Common Stock, SEC Filing, Passive Investment, Shareholder Disclosure