Form 4: Carvana Chief Brand Officer Sells 10,000 Shares

Carvana's Chief Brand Officer, Ryan S. Keeton, sold 10,000 shares of Class A Common Stock for approximately $3.25 million under a Rule 10b5-1 plan.

Summary

• Ryan S. Keeton, Chief Brand Officer of Carvana Co. (CVNA), reported a sale of Class A Common Stock.
• The transaction involved the disposition of 10,000 shares.
• The sale occurred on November 10, 2025, at a volume weighted average price of $325.03 per share.
• The shares were sold in multiple trades with prices ranging from $325.00 to $325.27.
• This transaction was made pursuant to a Rule 10b5-1(c) plan, indicating a pre-arranged sale.
• Following the reported transaction, Ryan S. Keeton directly beneficially owns 104,958 shares of Class A Common Stock.

Sentiment

Score: 5

Explanation: This is a routine disclosure of an insider stock transaction executed under a pre-arranged 10b5-1 plan, which typically carries a neutral sentiment as it does not necessarily reflect new information about the company's performance or outlook.

Stakeholder Impact

• Shareholders: Disclosure of insider selling activity, which can be a factor in investment decisions, though mitigated by the 10b5-1 plan.

Key Dates

Keywords

Carvana, CVNA, Insider Sale, Form 4, Ryan S. Keeton, Chief Brand Officer, Stock Transaction, 10b5-1 Plan