Form 4: Carvana Chief Brand Officer Disposes Shares for Tax Withholding

Carvana's Chief Brand Officer, Ryan S. Keeton, disposed of 498 shares of Class A Common Stock to cover tax obligations related to restricted stock unit vesting.

Summary

• Ryan S. Keeton, Carvana Co.'s Chief Brand Officer, reported a disposition of 498 shares of Class A Common Stock.
• The transaction occurred on July 1, 2025, at a price of $338.26 per share.
• These shares, valued at approximately $168,466.48, were withheld by the issuer to cover tax obligations upon the vesting of restricted stock units.
• Following this transaction, Ryan S. Keeton beneficially owns 136,130 shares of Class A Common Stock.

Sentiment

Score: 5

Explanation: The transaction is a routine, non-discretionary disposition of shares for tax withholding upon RSU vesting, which is a neutral event and does not indicate positive or negative sentiment regarding the company's performance or outlook.

Future Outlook

This Form 4 filing does not contain any forward-looking statements or guidance regarding the company's future outlook.

Industry Context

This is a routine insider transaction common across all industries when restricted stock units vest and shares are withheld by the issuer to cover tax liabilities.

Stakeholder Impact

• Shareholders: Minimal to no direct impact as this is a routine, non-discretionary transaction for tax purposes and not a market sale.

Key Dates

Keywords

Carvana, CVNA, Form 4, insider transaction, stock disposition, tax withholding, restricted stock units, RSU, Ryan S. Keeton