Form 4: Carvana CBO Reports Stock Sale and Tax Withholding

Carvana's Chief Brand Officer, Ryan S. Keeton, reported the sale of 10,000 Class A Common Stock shares and the withholding of 498 shares for taxes in late November and early December 2025.

Summary

• Ryan S. Keeton, Chief Brand Officer of Carvana Co. (CVNA), reported transactions involving Class A Common Stock.
• On November 28, 2025, Keeton disposed of 10,000 shares of Class A Common Stock at a price of $375.04 per share.
• This transaction was made pursuant to a Rule 10b5-1(c) plan, which allows insiders to set up a pre-arranged plan to sell shares.
• On December 1, 2025, 498 shares of Class A Common Stock were withheld for taxes upon the vesting of restricted stock units, at a price of $375.26 per share.
• Following these reported transactions, Keeton beneficially owns 84,460 shares of Carvana Co. Class A Common Stock directly.

Sentiment

Score: 5

Explanation: The filing is a standard Form 4 reporting insider transactions, including a pre-planned sale and tax withholding. It does not inherently convey positive or negative sentiment about the company's performance or prospects.

Future Outlook

This Form 4 filing does not contain any forward-looking statements or guidance regarding the company's future outlook.

Industry Context

This filing reports an insider transaction, which is a routine disclosure for publicly traded companies. It does not provide broader industry context or trends.

Stakeholder Impact

• Shareholders: The sale of shares by a Chief Brand Officer, even if pre-planned, represents a reduction in insider ownership, which some investors may interpret as a signal, though it is a common practice for executives to diversify holdings or cover tax obligations.

Key Dates

Keywords

Carvana, CVNA, Form 4, Insider Transaction, Stock Sale, Executive Compensation, Rule 10b5-1 Plan, Chief Brand Officer