Form 4: CarGurus Executive Sells Shares
Insider Transaction (Form 4)
Dafna Sarnoff, Chief Marketing Officer of CarGurus, Inc., sold 7,234 shares of common stock on October 1, 2026 for $29.62 per share.
Summary
- Tax/exercise-price withholding: disposed of 7,550 Class A Common Stock at $29.73 ($224,462) on October 1, 2026; holds 102,118 after (Direct).
- Open-market sale: disposed of 7,234 Class A Common Stock at $29.62 ($214,271) on October 2, 2026; holds 94,884 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $214,271 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Dafna Sarnoff — Officer (Chief Marketing Officer)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-10-01 | Tax/exercise-price withholding | Class A Common Stock | 7,550 | $30 | $224.5K | 102,118 |
| 2026-10-02 | Open-market sale | Class A Common Stock | 7,234 | $30 | $214.3K | 94,884 |
Key Dates
| Date | Description |
|---|---|
| 2026-10-01 | Tax/exercise-price withholding (7,550 shares) |
| 2026-10-02 | Open-market sale (7,234 shares) |
Keywords
insider transaction, Form 4, CARG, CarGurus, Inc., bearish, Dafna Sarnoff
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