SCHEDULE: Canada Goose Insider Boosts Stake

Dani Reiss and DTR LLC report increased beneficial ownership and voting power in Canada Goose Holdings Inc. Subordinate Voting Shares.

Summary

• Dani Reiss and DTR LLC have filed an amendment to their Schedule 13G, reporting their beneficial ownership of Canada Goose Holdings Inc. Subordinate Voting Shares.
• As of September 9, 2026, Dani Reiss beneficially owns 20,130,334 Multiple Voting Shares (convertible to Subordinate Voting Shares), 219,413 Subordinate Voting Shares, and 1,861,801 Subordinate Voting Shares underlying vested options/RSUs.
• DTR LLC, controlled by Dani Reiss, beneficially owns 20,130,334 Multiple Voting Shares and 100,000 Subordinate Voting Shares.
• The filing indicates that Dani Reiss holds approximately 22.3% of the Issuer's outstanding Subordinate Voting Shares and 36.4% of the total voting power.
• DTR LLC holds approximately 20.7% of the Issuer's outstanding Subordinate Voting Shares and 36.2% of the total voting power.
• The reporting persons are identified as Canadian citizen (Dani Reiss) and a Delaware limited liability company (DTR LLC).

Sentiment

Score: 7

Explanation: StockSavvy.ai views this filing as moderately positive, reflecting significant beneficial ownership and voting power by key individuals, indicating stability and continued influence.

Positives

• Significant beneficial ownership and voting power held by Dani Reiss and DTR LLC, indicating strong insider commitment.
• The combined voting power of the reporting persons is substantial (36.4% for Dani Reiss, 36.2% for DTR LLC), suggesting continued control and influence over corporate direction.
• The filing details the conversion rights of Multiple Voting Shares into Subordinate Voting Shares, providing clarity on potential share structure changes.

Negatives

• The filing does not contain any negative financial or operational information, as it is primarily an ownership disclosure.

Risks

• Potential for future changes in ownership structure or voting agreements that could impact the company's governance.
• The Investor Rights Agreement with Brent (BC) Participation S.a r.l. could lead to the formation of a group, potentially triggering further disclosure requirements or governance considerations.

Future Outlook

The filing does not contain forward-looking statements or guidance; it is an ownership disclosure.

Management Comments

• Dani Reiss and DTR LLC are the beneficial owners of the reported securities.
• The Investor Rights Agreement requires DTR LLC and Brent to cast all votes to elect directors as designated.
• DTR LLC disclaims beneficial ownership of securities held by Brent.

Industry Context

StockSavvy.ai notes that significant insider ownership, as reported in this Schedule 13G filing for Canada Goose, often signals strong management conviction and can be viewed positively by the market, suggesting alignment between management and shareholder interests.

Comparison to Industry Standards

• In the luxury apparel sector, insider ownership percentages vary widely. Companies with strong founder-led management, like Canada Goose appears to be, often maintain higher levels of insider beneficial ownership compared to companies with more dispersed institutional ownership.
• While specific comparable companies are not detailed in this filing, a beneficial ownership stake exceeding 20% by a single individual or closely controlled entity is generally considered substantial and indicative of significant influence.

Corporate Governance

Related Party Transactions

• DTR LLC is controlled by Dani Reiss, indicating a related party relationship between the individual and the LLC.

Stakeholder Impact

• Shareholders: The significant voting power held by Dani Reiss and DTR LLC suggests continued stability in leadership and strategic direction, which can be reassuring to investors.
• Board of Directors: The Investor Rights Agreement ensures coordinated voting for director elections, impacting board composition and governance.
• Management: Dani Reiss's substantial ownership reinforces their position and influence within the company.

Next Steps

• Continued adherence to the Investor Rights Agreement regarding director elections.
• Potential future amendments to Schedule 13G if beneficial ownership or voting power changes significantly.

Key Dates

Keywords

Canada Goose, Insider Ownership, Schedule 13G, Beneficial Ownership, Voting Power, Subordinate Voting Shares, Multiple Voting Shares, DTR LLC