Form 4: C&F Financial Director Sells Shares Under Pre-Arranged Trading Plan

A director at C&F Financial Corp, D. Anthony Peay, has sold 136 shares of common stock for approximately $9,100, a transaction executed under a Rule 10b5-1 trading plan.

Summary

• D. Anthony Peay, a Director of C & F FINANCIAL CORP (CFFI), reported a sale of company common stock.
• The transaction occurred on May 29, 2025.
• A total of 136 shares of Common Stock were disposed of.
• The shares were sold at a price of $66.94 per share.
• The total value of the shares sold is approximately $9,104.00 (136 shares * $66.94/share).
• Following this transaction, D. Anthony Peay directly beneficially owns 1,825 shares of Common Stock.
• The transaction was indicated to be made pursuant to a contract, instruction, or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Sentiment

Score: 5

Explanation: The sentiment is neutral. While it's an insider sale, the indication that it's part of a Rule 10b5-1 plan suggests it's a pre-planned, routine transaction rather than a signal of negative sentiment about the company's prospects. The small number of shares sold relative to the director's remaining holdings also limits its significance.

Positives

• The transaction was executed under a Rule 10b5-1 trading plan, which suggests the sale was pre-scheduled and not based on new, non-public information, mitigating concerns about insider selling.

Negatives

• A director reduced their direct ownership in the company by selling 136 shares, which can sometimes be perceived as a lack of confidence, though mitigated by the 10b5-1 plan.

Future Outlook

This Form 4 filing does not contain any forward-looking statements or guidance regarding the company's future outlook.

Industry Context

This document reports a routine insider transaction and does not provide information relevant to broader industry trends or competitive analysis.

Stakeholder Impact

• Shareholders: The sale represents a minor reduction in a director's direct ownership, which is generally a neutral to slightly negative signal, though mitigated by the 10b5-1 plan.

Key Dates

Keywords

C&F Financial Corp, CFFI, Insider Trading, Form 4, Stock Sale, Director, Beneficial Ownership, SEC Filing, Rule 10b5-1