Form 4: Build-A-Bear Workshop Executive Sells Over 16,000 Shares in Pre-Planned Transaction

Eric R. Fencl, Chief Administrative Officer, General Counsel, and Secretary of Build-A-Bear Workshop Inc., sold 16,466 shares of common stock for approximately $797,900 on June 9, 2025, as part of a Rule 10b5-1 plan.

Summary

• Eric R. Fencl, the Chief Administrative Officer, General Counsel, and Secretary of Build-A-Bear Workshop Inc. (BBW), reported a transaction involving the sale of company common stock.
• On June 9, 2025, Mr. Fencl disposed of 16,466 shares of BBW common stock.
• The shares were sold at a weighted average price of $48.407 per share, with individual transaction prices ranging from $48.30 to $48.83.
• The total approximate value of the shares sold in this transaction is $797,900.
• Following this sale, Mr. Fencl directly owns 100,758 shares of common stock and 10,792 shares of restricted stock, totaling 111,550 shares beneficially owned.
• The transaction was executed pursuant to a Rule 10b5-1(c) plan, indicating it was a pre-scheduled sale.

Sentiment

Score: 5

Explanation: The sale of shares by an insider is generally neutral to slightly negative. However, the fact that it was executed under a Rule 10b5-1 plan suggests it was a pre-scheduled transaction for personal financial planning rather than a reaction to new negative information, mitigating potential negative sentiment.

Positives

• The transaction was conducted under a Rule 10b5-1(c) plan, which suggests the sale was pre-scheduled for personal financial planning purposes rather than being a reaction to new, negative company information.

Negatives

• An insider selling shares, even if pre-planned, can sometimes be perceived by the market as a reduction in the insider's direct equity stake, potentially signaling a lack of confidence, though this is mitigated by the 10b5-1 plan.

Future Outlook

NA

Industry Context

This Form 4 filing is a routine disclosure of an insider stock transaction for Build-A-Bear Workshop Inc. It provides specific details on an executive's equity movements but does not offer broader insights into industry trends, competitive landscape, or the company's operational performance within its sector.

Stakeholder Impact

• Shareholders: May view the insider sale with slight caution, though the Rule 10b5-1 plan mitigates concerns about a lack of confidence. The direct impact on share price is likely minimal unless the sale is unusually large or signals a broader trend among multiple insiders.

Key Dates

Recommendation

Keywords

Build-A-Bear Workshop, BBW, SEC Form 4, Insider Trading, Stock Sale, Executive Compensation, Rule 10b5-1, Eric R. Fencl, Common Stock