Form 4: Build-A-Bear Workshop COO Sells Shares Under 10b5-1 Plan

J. Christopher Hurt, Chief Operations Officer of Build-A-Bear Workshop, sold 12,635 shares of common stock at an average price of $39.5284 per share under a pre-arranged 10b5-1 trading plan.

Summary

• J. Christopher Hurt, the Chief Operations Officer of Build-A-Bear Workshop, sold 12,635 shares of the company's common stock on January 15, 2025.
• The sale was executed under a Rule 10b5-1 trading plan that was established on October 14, 2024.
• The shares were sold at a weighted average price of $39.5284, with individual transaction prices ranging from $39.10 to $40.00 per share.
• Following the transaction, Mr. Hurt directly owns 36,210 shares of common stock and 13,176 shares of restricted stock of Build-A-Bear Workshop, Inc.

Sentiment

Score: 5

Explanation: The document is a routine filing of an insider stock sale under a pre-arranged plan, which is neither positive nor negative for the company's performance.

Industry Context

This is a routine filing for insider transactions and is common practice for executives to sell shares under pre-arranged trading plans to avoid accusations of insider trading.

Comparison to Industry Standards

• The use of a 10b5-1 trading plan is a common practice among executives at publicly traded companies, including those in the retail sector like Build-A-Bear Workshop.
• Similar filings are regularly seen from executives at companies like Hasbro, Mattel, and other comparable firms, indicating a standard approach to managing personal stock holdings.
• The sale of shares by executives is not unusual and is often part of their overall compensation and financial planning.

Stakeholder Impact

• The sale of shares by an executive may have a minor impact on shareholder sentiment, but is unlikely to significantly affect the company's operations or financial health.

Key Dates

Keywords

insider trading, Form 4, 10b5-1 plan, stock sale, Build-A-Bear Workshop, BBW, J. Christopher Hurt, Chief Operations Officer