Form 4: Build-A-Bear Workshop CEO Sells Shares Under 10b5-1 Plan

Build-A-Bear Workshop's CEO, Sharon Price John, sold a total of 122,821 shares of common stock in multiple transactions between January 7th and January 10th, 2025, under a pre-arranged 10b5-1 trading plan.

Summary

• Sharon Price John, the President and CEO of Build-A-Bear Workshop, sold a total of 122,821 shares of the company's common stock.
• The sales occurred in multiple transactions on January 7th and January 10th, 2025.
• These transactions were executed under a pre-arranged Rule 10b5-1 trading plan established on October 8, 2024.
• On January 7th, 67,778 shares were sold at a weighted average price of $46.0524, with individual prices ranging from $45.515 to $46.43 per share.
• Also on January 7th, 1,081 shares were sold at a weighted average price of $46.5566, with individual prices ranging from $46.55 to $46.59 per share.
• On January 10th, 53,462 shares were sold at a weighted average price of $42.0195, with individual prices ranging from $41.48 to $42.45 per share.
• Additionally on January 10th, 500 shares were sold at a weighted average price of $42.552, with individual prices ranging from $42.52 to $42.60 per share.
• Following these transactions, Ms. John directly owns 261,288 shares of common stock and 32,570 shares of restricted stock of Build-A-Bear Workshop, Inc.

Sentiment

Score: 5

Explanation: The document is neutral as it reports a routine insider transaction under a pre-arranged plan. There is no indication of positive or negative sentiment.

Risks

• The CEO's sale of a significant number of shares could be perceived negatively by the market, potentially impacting the stock price.

Industry Context

This is a routine filing for insider transactions. It is common for executives to use 10b5-1 plans to sell shares to avoid accusations of insider trading. The market will likely react to the volume of shares sold and the price achieved.

Comparison to Industry Standards

• Executive stock sales are a common occurrence in publicly traded companies.
• The use of a 10b5-1 trading plan is a standard practice to ensure compliance with insider trading regulations.
• Comparable companies such as Hasbro and Mattel also see regular insider transactions, often under similar pre-arranged plans.
• The volume of shares sold by Ms. John is significant but not unusual for a CEO of a company of this size.

Stakeholder Impact

• Shareholders may react to the news of the CEO's stock sales, potentially impacting the stock price.
• Employees may be indirectly affected by any changes in the stock price.

Key Dates

Keywords

insider trading, stock sale, Rule 10b5-1, CEO, Sharon Price John, Build-A-Bear Workshop, BBW, equity securities