Form 4: Build-A-Bear Director Sells 1,000 Shares Under 10b5-1 Plan
Insider Transaction Report
Build-A-Bear Workshop Director Lesli Rotenberg sold 1,000 shares of common stock on October 6, 2025, under a pre-arranged 10b5-1 trading plan.
Summary
- Lesli Rotenberg, a Director of Build-A-Bear Workshop, Inc. (BBW), sold a total of 1,000 shares of common stock.
- The sales occurred on October 6, 2025, pursuant to a Rule 10b5-1 trading plan that was established on July 7, 2025.
- One transaction involved 941 shares sold at a weighted average price of $59.9143 per share, with individual prices ranging from $59.55 to $60.52.
- A second transaction involved 59 shares sold at a weighted average price of $61.0407 per share, with individual prices ranging from $61.00 to $61.24.
- Following these transactions, Ms. Rotenberg directly beneficially owns 8,969 shares of common stock and 1,856 shares of restricted stock, totaling 10,825 shares.
Sentiment
Score: 5
Explanation: A neutral score as the sale was pre-planned under a 10b5-1 plan, which mitigates negative sentiment typically associated with insider sales. It's a routine disclosure.
Negatives
- A director reduced their direct beneficial ownership by selling 1,000 shares of common stock.
Corporate Governance
| Change Type | Description | Effective Date | Impact Assessment |
|---|---|---|---|
| Authorization | Lesli Rotenberg granted a Power of Attorney to Sharon Price John, Voin Todorovic, and Yevgeny Fundler to execute and file Forms 3, 4, and 5 on her behalf, ensuring compliance with Section 16(a) of the Securities Exchange Act of 1934. | 2025-09-10 | Streamlines the process for insider transaction reporting and ensures timely compliance with SEC regulations. |
Stakeholder Impact
- Minimal impact on shareholders due to the relatively small number of shares sold by a single director under a pre-arranged plan.
Key Dates
| Date | Description |
|---|---|
| 2025-07-07 | Date Lesli Rotenberg entered into a Rule 10b5-1 trading plan. |
| 2025-09-10 | Date Lesli Rotenberg executed the Power of Attorney for SEC filings. |
| 2025-10-06 | Date of reported stock transactions (sales) by Lesli Rotenberg. |
| 2025-10-07 | Date the Form 4 was signed by attorney-in-fact. |
Recommendation
holdThe sale of 1,000 shares by a director, while a reduction in insider ownership, was conducted under a Rule 10b5-1 trading plan. This indicates the transaction was pre-scheduled and not based on new material non-public information, thus it does not significantly alter the investment thesis for Build-A-Bear Workshop. The transaction size is also relatively small in the context of the company's overall market capitalization.
Keywords
Build-A-Bear Workshop, BBW, Insider Trading, Form 4, Lesli Rotenberg, Stock Sale, Director, 10b5-1 Plan
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