Form 4: Brown-Forman Executive Stock Transaction Disclosure

EVP Crystal L. Peterson acquired and disposed of Class A common shares following the vesting of performance-based units.

Summary

• Crystal L. Peterson, EVP, Chief Inclusion/Global Communications, acquired 1,367 shares of Class A common stock on May 27, 2026.
• The acquisition resulted from the vesting of performance-based restricted stock units granted on July 27, 2023, following a three-year performance period ending April 30, 2026.
• The reporting person surrendered 616 shares to satisfy tax withholding obligations at a price of $26.72 per share.
• Following these transactions, the reporting person holds 1,101 shares of Class A common stock.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as a neutral administrative filing regarding executive compensation, having no material impact on the company's financial outlook.

Positives

• Successful completion of a three-year performance-based incentive plan for a key executive.

Negatives

• None identified; this is a routine compensatory transaction.

Risks

• None identified; this is a routine compensatory transaction.

Future Outlook

No forward-looking guidance provided in this filing.

Industry Context

StockSavvy.ai notes that this filing represents standard executive equity compensation activity within the consumer goods and spirits sector, reflecting typical long-term incentive plan vesting cycles.

Comparison to Industry Standards

• The transaction follows standard corporate governance practices for equity-based compensation in the S&P 500 and consumer staples sector.

Stakeholder Impact

• Minimal impact on shareholders as this is a routine equity settlement.

Key Dates

Keywords

Brown-Forman, Insider Trading, Form 4, Executive Compensation, BFA, BFB