Form 4: Brookdale Senior Living Director Sells 10,000 Shares Under 10b5-1 Plan

Lee S. Wielansky, a director of Brookdale Senior Living Inc., sold 10,000 shares of common stock at an average price of $6.8235 on May 19, 2025, under a pre-arranged trading plan.

Summary

• On May 19, 2025, Lee S. Wielansky, a director of Brookdale Senior Living Inc., sold 10,000 shares of common stock.
• The sale was executed automatically under a Rule 10b5-1 trading plan adopted on December 6, 2024.
• The shares were sold at a weighted average price of $6.8235, with individual trades ranging from $6.795 to $6.845.
• Following the transaction, Wielansky directly owns 223,836 shares of Brookdale Senior Living Inc.

Sentiment

Score: 5

Explanation: The sentiment is neutral as it reports a routine transaction under a pre-arranged trading plan. There is no indication of positive or negative implications for the company.

Industry Context

Insider sales are a common occurrence and are often viewed in the context of overall company performance and industry trends. The use of a 10b5-1 plan suggests the sale was pre-planned and not based on immediate inside information.

Stakeholder Impact

• The sale of shares by a director could be perceived neutrally or slightly negatively by shareholders, depending on the context and the size of the sale relative to the director's holdings.

Key Dates

Keywords

Brookdale Senior Living, Form 4, Insider Trading, Lee S. Wielansky, 10b5-1 Plan, Share Sale, Director