Form 4: Brinker CMO Sells EAT Shares Under 10b5-1 Plan

Brinker International's SVP and Chief Marketing Officer, George S. Felix, sold 11,769 shares of common stock for approximately $1.87 million.

Summary

• George S. Felix, SVP, Chief Marketing Officer of Brinker International, Inc. (EAT), reported a sale of common stock.
• The transaction involved the disposition of 11,769 shares of Brinker International common stock.
• The shares were sold on August 26, 2025, at a weighted average price of $159.19 per share.
• The sale was executed pursuant to a Rule 10b5-1(c) contract, instruction, or written plan.
• Following the transaction, George S. Felix beneficially owns 23,596 shares of common stock directly.
• The selling price ranged from $158.88 to $159.48 per share.

Sentiment

Score: 5

Explanation: The sentiment is neutral as this is a routine disclosure of a pre-planned insider stock sale under a 10b5-1 plan, which is typically for personal financial management and not indicative of company performance or outlook.

Negatives

• SVP, Chief Marketing Officer George S. Felix disposed of 11,769 shares of common stock.

Future Outlook

This filing does not contain any forward-looking statements or guidance regarding the company's future outlook.

Industry Context

This insider transaction is a routine disclosure for a publicly traded company and does not inherently reflect broader industry trends or competitive positioning. Such sales, especially when pre-planned under Rule 10b5-1, are often for personal financial management rather than a signal about the company's prospects or the industry.

Stakeholder Impact

• Minimal direct impact on shareholders as this is a routine, pre-planned insider transaction disclosure by an executive.

Key Dates

Keywords

Brinker International, EAT, Insider Trading, Form 4, Stock Sale, Executive Compensation, 10b5-1 Plan