8-K: Black Rifle Coffee Appoints Seasoned Financial Executive Matthew Amigh as New CFO

BRC Inc. (Black Rifle Coffee Company) has announced the appointment of Matthew Amigh, a veteran financial executive with extensive consumer-packaged goods experience, as its new Chief Financial Officer, effective July 7, 2025.

Summary

• BRC Inc. appointed Matthew Amigh as Chief Financial Officer, effective July 7, 2025.
• Mr. Amigh, 55, brings three decades of financial, operational, and supply chain leadership experience from the consumer-packaged goods industry.
• His previous roles include CFO of Ethos Pet Nutrition, CFO and Interim CEO of Bulletproof 360, Inc. (where he led a return to profitability and sale), CFO of Lenny & Larrys, and CFO/COO of Raybern Foods (guiding transformation and sale).
• He also held senior finance roles at Mars, Del Monte Foods, and Kraft Heinz, scaling businesses from $50 million to over $4 billion in revenue.
• Mr. Amigh is a Certified Public Accountant and a U.S. Army veteran.
• His compensation package includes an initial annual base salary of $500,000, a target bonus opportunity of 75% of base salary, a $300,000 signing bonus, and $1,000,000 in equity compensation ($750,000 stock options, $250,000 restricted stock units) vesting over three years.
• Mr. Amigh succeeds Stephen Kadenacy, who served as CFO from September 18, 2023, and will continue to serve as a director on the Board, a position he was appointed to on April 11, 2025.

Sentiment

Score: 8

Explanation: The document conveys a strong positive sentiment regarding the new CFO's appointment, emphasizing his extensive experience, proven track record of profitability and strategic sales, and alignment with the company's future goals. The retention of the former CFO on the board also adds to the positive outlook.

Positives

• Appointment of a highly experienced financial executive with 30 years of leadership in the consumer-packaged goods industry.
• Mr. Amigh has a proven track record of leading companies to profitability and through successful strategic sales (e.g., Bulletproof 360, Raybern Foods).
• His background spans both traditional retail and direct-to-consumer models, and he has experience scaling businesses from $50 million to over $4 billion in revenue.
• His expertise in financial discipline, operational depth, and supply chain leadership is expected to be instrumental in driving profitable growth and delivering long-term shareholder value.
• The outgoing CFO, Stephen Kadenacy, will remain on the Board of Directors, ensuring continuity and retaining his expertise within the company's governance structure.

Future Outlook

CEO Chris Mondzelewski stated that Matthew Amigh's experience will be instrumental as the company aims to sharpen execution, improve returns, and deliver on its long-term vision, indicating a focus on profitable growth and shareholder value.

Management Comments

• "Matt brings a rare combination of financial discipline, operational depth, and mission-driven leadership to Black Rifle Coffee." Chris Mondzelewski, CEO of Black Rifle Coffee Company.
• "He has helped build and scale high-performance consumer businesses, and his experience will be instrumental as we sharpen execution, improve returns, and deliver on our long-term vision." Chris Mondzelewski, CEO of Black Rifle Coffee Company.

Industry Context

The appointment of a seasoned financial executive like Matthew Amigh, with extensive experience across the consumer-packaged goods (CPG) industry, including scaling businesses and leading profitability initiatives, suggests Black Rifle Coffee Company is strategically positioning itself for enhanced financial performance and operational efficiency within the competitive beverage and CPG sectors. His background in both traditional retail and direct-to-consumer channels aligns with evolving industry trends.

Management Changes

Corporate Governance

Stakeholder Impact

• Shareholders: The appointment of an experienced CFO with a track record of profitability and strategic growth could instill confidence, potentially leading to positive share price movement. The structured compensation package aims to align executive incentives with shareholder value creation.
• Employees: A new CFO with operational and supply chain expertise may lead to changes in internal financial processes, potentially impacting finance and operations teams.
• Customers/Suppliers: While not directly impacted by a CFO change, improved financial discipline and operational efficiency could indirectly benefit supply chain relationships and product availability.

Next Steps

• Matthew Amigh will officially assume the role of Chief Financial Officer on July 7, 2025.
• Mr. Amigh's offer letter will be filed as an exhibit to the Company's Quarterly Report on Form 10-Q for the quarter ending June 30, 2025.

Key Dates

Recommendation

Keywords

BRC Inc., Black Rifle Coffee Company, CFO appointment, Chief Financial Officer, Matthew Amigh, Stephen Kadenacy, financial executive, consumer-packaged goods, corporate governance, SEC filing, 8-K, executive compensation, strategic finance, profitability, supply chain leadership