Form 4: Box Inc. COO Olivia Nottebohm Sells Over 2,000 Shares Under Pre-Arranged Trading Plan

Box Inc.'s Chief Operating Officer, Olivia Nottebohm, sold 2,013 shares of Class A Common Stock for $34.6 per share as part of a pre-established Rule 10b5-1 trading plan.

Summary

• Olivia Nottebohm, Chief Operating Officer of Box Inc. (BOX), reported the sale of 2,013 shares of Class A Common Stock.
• The transaction occurred on June 25, 2025, with shares sold at a price of $34.6 each.
• Following this transaction, Ms. Nottebohm beneficially owns 534,086 shares of Box Inc. Class A Common Stock.
• The sale was executed pursuant to a Rule 10b5-1 trading plan, which was adopted by Ms. Nottebohm on September 24, 2024.
• A portion of the beneficially owned shares are represented by restricted stock units (RSUs), which vest based on an applicable schedule and continuous service.

Sentiment

Score: 6

Explanation: The sentiment is neutral to slightly positive. While it's an an insider sale, the fact that it's under a pre-planned 10b5-1 trading plan mitigates concerns about reactive selling or lack of confidence, making it a routine diversification or liquidity event.

Positives

• The sale was conducted under a Rule 10b5-1 trading plan, established on September 24, 2024, indicating a pre-planned transaction rather than a reactive sale.

Negatives

• The transaction represents a reduction in direct beneficial ownership by a key executive.

Risks

• Insider selling, even under a 10b5-1 plan, can sometimes be perceived by investors as a lack of confidence, though this is mitigated by the pre-planned nature.

Future Outlook

N/A

Industry Context

This Form 4 filing details an individual executive's stock transaction and does not provide broader insights into industry trends or competitive landscape. It is a routine disclosure for insider trading activities.

Stakeholder Impact

• Shareholders: The sale reduces the direct ownership stake of a key executive, which could be viewed neutrally or slightly negatively, though the 10b5-1 plan mitigates concerns.

Key Dates

Keywords

Box Inc., BOX, SEC Form 4, Insider Trading, Stock Sale, Olivia Nottebohm, Chief Operating Officer, 10b5-1 Plan, Equity Sales