Form 4: Box COO Sells Shares Under 10b5-1 Plan

Box Inc.'s Chief Operating Officer, Olivia Nottebohm, sold 4,612 shares of Class A Common Stock for $33.1 per share under a pre-arranged trading plan.

Summary

• Olivia Nottebohm, Chief Operating Officer of Box Inc., reported a sale of Class A Common Stock.
• The transaction involved the disposition of 4,612 shares on October 10, 2025.
• Each share was sold at a price of $33.1.
• The sale was executed pursuant to a Rule 10b5-1 trading plan, which was adopted by Ms. Nottebohm on July 9, 2025.
• Following this transaction, Ms. Nottebohm directly beneficially owns 506,863 shares of Class A Common Stock.
• A portion of the beneficially owned shares are represented by restricted stock units (RSUs), which vest subject to an applicable schedule and continuous service.

Sentiment

Score: 5

Explanation: The transaction is a pre-planned sale under a Rule 10b5-1 trading plan, which generally reduces the negative implications of insider selling as it is not based on immediate, non-public information. It represents a routine diversification or liquidity event rather than a signal of management's view on the company's immediate prospects.

Positives

• The sale was conducted under a Rule 10b5-1 trading plan, adopted on July 9, 2025, indicating a pre-scheduled transaction not based on immediate, non-public information, which mitigates potential negative interpretations of insider selling.

Negatives

• Chief Operating Officer Olivia Nottebohm reduced her direct beneficial ownership of Class A Common Stock by 4,612 shares, representing a decrease in insider holdings.

Future Outlook

The filing does not contain any forward-looking statements or guidance regarding the company's future performance or outlook.

Industry Context

This filing reports a routine insider transaction and does not provide information related to broader industry trends or competitive landscape.

Stakeholder Impact

• Shareholders: Provides transparency regarding insider ownership changes, which is primarily informational. The sale is minor relative to total shares outstanding and was pre-planned, limiting significant impact.

Key Dates

Recommendation

The sale by the Chief Operating Officer was executed under a pre-arranged Rule 10b5-1 trading plan, adopted several months prior to the transaction date. This suggests the sale is for personal financial planning purposes rather than a reflection of a negative outlook on the company's future performance. While it reduces insider ownership, the planned nature of the transaction mitigates concerns, leading to a neutral 'hold' recommendation for investors.

Keywords

BOX, BOX INC, Olivia Nottebohm, insider trading, Form 4, stock sale, 10b5-1 plan, COO, equity securities