Form 4: Box COO Olivia Nottebohm Sells Shares via 10b5-1 Plan

Box Inc. Chief Operating Officer Olivia Nottebohm sold 5,942 shares of Class A Common Stock as part of a pre-arranged trading plan.

Summary

• Olivia Nottebohm, Chief Operating Officer of Box Inc., sold 5,942 shares of Class A Common Stock.
• The transaction occurred on May 1, 2026, at a price of $25.00 per share.
• Following the sale, the reporting person retains beneficial ownership of 571,209 shares.
• The sale was executed under a Rule 10b5-1 trading plan adopted on July 9, 2025.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as a neutral event, as the sale was pre-planned and represents a routine divestment by an executive.

Positives

• The transaction was conducted under a pre-established Rule 10b5-1 trading plan, which is designed to avoid concerns regarding insider trading by scheduling sales in advance.

Negatives

• The sale represents a reduction in the executive's direct equity stake in the company.

Risks

• Future share price volatility could impact the value of the remaining 571,209 shares held by the executive.

Future Outlook

No specific forward-looking guidance regarding company performance was provided in this filing.

Management Comments

• The filing notes that the sales were effected pursuant to a Rule 10b5-1 trading plan adopted on July 9, 2025.

Industry Context

StockSavvy.ai notes that executive stock sales executed via 10b5-1 plans are standard corporate practice and generally do not signal a lack of confidence in the company's long-term prospects, as these plans are often used for personal financial planning.

Comparison to Industry Standards

• The use of Rule 10b5-1 plans is the industry standard for corporate executives to liquidate equity positions while maintaining regulatory compliance.

Stakeholder Impact

• Minimal impact on shareholders as the sale was pre-planned and represents a small portion of the executive's total holdings.

Next Steps

• No future actions or milestones were disclosed in this filing.

Key Dates

Keywords

Box Inc, BOX, Insider Trading, Form 4, Olivia Nottebohm, COO, Stock Sale