Form 4: Booking Holdings Executive Sells Shares
Insider Transaction (Form 4)
Paulo Pisano, CHIEF HUMAN RESOURCES OFFICER of Booking Holdings Inc., sold 3,000 shares of common stock on August 31, 2026 for $203.48 per share.
Summary
- Open-market sale: disposed of 3,000 Common Stock at $203.48 ($610,440) on August 31, 2026; holds 73,400 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $610,440 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Paulo Pisano — Officer (CHIEF HUMAN RESOURCES OFFICER)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-31 | Open-market sale | Common Stock | 3,000 | $203 | $610.4K | 73,400 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-31 | Open-market sale (3,000 shares) |
Keywords
insider transaction, Form 4, BKNG, Booking Holdings Inc., bearish, Paulo Pisano
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