Form 4: Booking Holdings Director Sells Shares
Insider Transaction (Form 4)
Robert J Mylod Jr, a Director of Booking Holdings Inc., sold 5,000 shares of common stock on July 29, 2026 for $200.00 per share.
Summary
- Open-market sale: disposed of 5,000 Common Stock at $200.00 ($1,000,000) on July 29, 2026; holds 16,000 after (Indirect).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $1,000,000 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Robert J Mylod Jr — Director
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-07-29 | Open-market sale | Common Stock | 5,000 | $200 | $1.0M | 16,000 |
Key Dates
| Date | Description |
|---|---|
| 2026-07-29 | Open-market sale (5,000 shares) |
Keywords
insider transaction, Form 4, BKNG, Booking Holdings Inc., bearish, Robert J Mylod Jr
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