Form 4: Booking Holdings Director Sells Shares

Booking Holdings Inc. Director Robert J Mylod Jr. sold 40 shares of common stock for $5,000 per share on November 7, 2025, under a pre-arranged 10b5-1 plan.

Summary

• Robert J Mylod Jr., a Director of Booking Holdings Inc. (BKNG), reported a transaction involving the sale of common stock.
• Sold 40 shares of Booking Holdings Inc. common stock on November 7, 2025.
• The sale was executed at a price of $5,000 per share.
• The transaction was conducted pursuant to a Rule 10b5-1(c) sales plan, which was adopted on August 7, 2025.
• Following this transaction, Mr. Mylod directly beneficially owns 960 shares of common stock.
• Mr. Mylod also indirectly beneficially owns 2,693 shares of common stock through Annox Capital, LLC, where he serves as the managing member.

Sentiment

Score: 5

Explanation: The filing reports a routine insider stock sale executed under a pre-arranged 10b5-1 plan. This type of transaction is generally considered neutral and does not typically indicate a significant positive or negative sentiment regarding the company's prospects.

Future Outlook

NA

Industry Context

NA

Stakeholder Impact

• Minimal impact on shareholders due to the small number of shares sold relative to the company's total outstanding shares and market capitalization.

Key Dates

Keywords

Booking Holdings, BKNG, Insider Trading, Form 4, Stock Sale, Director, Robert J Mylod Jr., 10b5-1 Plan