Form 4: Booking Holdings Director Lynn Vojvodich Radakovich Sells Shares Under 10b5-1 Plan
SEC Form 4 Filing
Director Lynn Vojvodich Radakovich sold shares of Booking Holdings Inc. (BKNG) on March 15, 2024, under a pre-arranged 10b5-1 trading plan.
Summary
- Lynn Vojvodich Radakovich, a director of Booking Holdings Inc., sold 28 shares of common stock on March 15, 2024.
- The sale was executed at a price of $3,498.29 per share.
- The transaction was conducted under a pre-arranged 10b5-1(c) sales plan adopted on May 19, 2023.
- Following the transaction, Ms. Vojvodich Radakovich indirectly owns 233 shares through a family trust.
Sentiment
Score: 5
Explanation: The document is a routine regulatory filing regarding a share sale by a director under a pre-arranged plan. It doesn't convey any particularly positive or negative sentiment.
Industry Context
Sales by insiders are a normal part of corporate governance. The use of a 10b5-1 plan suggests the sale was pre-planned and not based on any specific non-public information.
Stakeholder Impact
- The sale of shares by a director could have a minor impact on shareholder sentiment, but the use of a 10b5-1 plan mitigates concerns about insider trading.
Key Dates
| Date | Description |
|---|---|
| May 19, 2023 | Date the 10b5-1(c) sales plan was adopted. |
| March 15, 2024 | Date of the transaction (sale of shares). |
| March 18, 2024 | Date of signature on the Form 4 filing. |
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