Form 4: Booking Holdings Director Lynn Vojvodich Radakovich Sells Shares Under 10b5-1 Plan

Director Lynn Vojvodich Radakovich of Booking Holdings Inc. sold 22 shares of common stock at a price of $3,583.07 per share on April 15, 2024, under a pre-arranged 10b5-1 trading plan.

Summary

• On April 15, 2024, Lynn Vojvodich Radakovich, a director of Booking Holdings Inc., sold 22 shares of the company's common stock.
• The sale was executed at a price of $3,583.07 per share.
• The transaction was conducted under a pre-arranged 10b5-1(c) sales plan adopted on May 19, 2023.
• Following the transaction, Ms. Vojvodich Radakovich directly owns 0 shares and indirectly owns 211 shares through a family trust.

Sentiment

Score: 5

Explanation: The document is a standard regulatory filing detailing a share sale by a director. It doesn't inherently convey positive or negative sentiment, as it's a routine disclosure.

Industry Context

This Form 4 filing is a routine disclosure of insider transactions and provides transparency to the market regarding the trading activities of company directors. It is common for executives to utilize 10b5-1 plans to sell shares over time to avoid accusations of insider trading.

Stakeholder Impact

• The sale of shares by a director could have a minor impact on shareholder sentiment, but is unlikely to have a significant impact due to the small number of shares sold and the pre-planned nature of the transaction.

Key Dates