Form 4: Booking Holdings Director Lynn Vojvodich Radakovich Sells Shares Under 10b5-1 Plan
SEC Form 4
Director Lynn Vojvodich Radakovich of Booking Holdings Inc. sold 22 shares of common stock at $3,437.25 per share on May 1, 2024, under a pre-arranged 10b5-1 trading plan.
Summary
- On May 1, 2024, Lynn Vojvodich Radakovich, a director of Booking Holdings Inc., sold 22 shares of common stock.
- The sale was executed at a price of $3,437.25 per share.
- Following the transaction, Ms. Vojvodich Radakovich directly owns 102 shares and indirectly owns 189 shares through a family trust.
- The sale was conducted under a pre-arranged 10b5-1 trading plan adopted on May 19, 2023.
Sentiment
Score: 5
Explanation: The sentiment is neutral as the document simply reports a stock sale under a pre-existing 10b5-1 plan, which is a common and legal practice.
Industry Context
Sales by insiders are a normal part of corporate activity. The use of a 10b5-1 plan indicates that the sales were pre-planned and not based on any inside information at the time of the transaction.
Stakeholder Impact
- The sale of shares by a director could have a minor impact on shareholder confidence, but the existence of a 10b5-1 plan mitigates concerns about insider trading.
Key Dates
| Date | Description |
|---|---|
| 05/19/2023 | Date the 10b5-1(c) sales plan was adopted |
| 05/01/2024 | Date of the transaction (stock sale) |
| 05/03/2024 | Date of signature on the Form 4 filing |
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