Form 4: Booking Holdings CFO Sells Shares
Insider Transaction (Form 4)
Ewout L Steenbergen, CHIEF FINANCIAL OFFICER of Booking Holdings Inc., sold 20,000 shares of common stock on August 12, 2026.
Summary
- Open-market sale: disposed of 860 Common Stock at $208.65 ($179,443) on August 12, 2026; holds 78,934 after (Direct).
- Open-market sale: disposed of 4,890 Common Stock at $209.67 ($1,025,288) on August 12, 2026; holds 74,044 after (Direct).
- Open-market sale: disposed of 3,899 Common Stock at $210.80 ($821,902) on August 12, 2026; holds 70,145 after (Direct).
- Open-market sale: disposed of 8,461 Common Stock at $211.82 ($1,792,187) on August 12, 2026; holds 61,684 after (Direct).
- Open-market sale: disposed of 1,890 Common Stock at $212.54 ($401,697) on August 12, 2026; holds 59,794 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $4,220,516 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Ewout L Steenbergen — Officer (CHIEF FINANCIAL OFFICER)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-12 | Open-market sale | Common Stock | 860 | $209 | $179.4K | 78,934 |
| 2026-08-12 | Open-market sale | Common Stock | 4,890 | $210 | $1.0M | 74,044 |
| 2026-08-12 | Open-market sale | Common Stock | 3,899 | $211 | $821.9K | 70,145 |
| 2026-08-12 | Open-market sale | Common Stock | 8,461 | $212 | $1.8M | 61,684 |
| 2026-08-12 | Open-market sale | Common Stock | 1,890 | $213 | $401.7K | 59,794 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-12 | Open-market sale (860 shares) |
| 2026-08-12 | Open-market sale (4,890 shares) |
| 2026-08-12 | Open-market sale (3,899 shares) |
| 2026-08-12 | Open-market sale (8,461 shares) |
| 2026-08-12 | Open-market sale (1,890 shares) |
Keywords
insider transaction, Form 4, BKNG, Booking Holdings Inc., bearish, Ewout L Steenbergen
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