Form 4: Booking Holdings CEO Sells Shares Under 10b5-1 Plan
Insider Transaction Report
Booking Holdings Inc. CEO Glenn D. Fogel reported the sale of 438 shares of common stock on October 15, 2025, under a pre-arranged 10b5-1 trading plan.
Summary
- Glenn D. Fogel, CEO and President of Booking Holdings Inc., reported the sale of 438 shares of common stock.
- The transactions occurred on October 15, 2025.
- Sales were executed under a Rule 10b5-1(c) trading plan, which was adopted on December 9, 2024.
- The shares were sold at prices ranging from $5,225.92 to $5,285.99 per share.
- Following these transactions, Mr. Fogel directly beneficially owns 22,594 shares of Booking Holdings Inc. common stock.
- This report is the second of two Form 4s filed to report Mr. Fogel's transactions on October 15, 2025.
Sentiment
Score: 5
Explanation: A routine insider sale under a pre-arranged 10b5-1 plan is generally considered neutral. It reflects personal financial planning rather than a statement on the company's future prospects.
Future Outlook
N/A. This filing reports past transactions and does not provide forward-looking statements or guidance.
Industry Context
N/A. This filing is a routine insider transaction report and does not provide information related to broader industry trends or competitors.
Stakeholder Impact
- Minimal impact on shareholders as this is a routine, pre-scheduled sale by an executive, not indicative of a change in company fundamentals or outlook.
Key Dates
| Date | Description |
|---|---|
| 2024-12-09 | Adoption date of the 10b5-1(c) sales plan. |
| 2025-10-15 | Date of reported common stock transactions by Glenn D. Fogel. |
| 2025-10-16 | Filing date of the Form 4 statement. |
Keywords
Booking Holdings, BKNG, Glenn D. Fogel, Insider Trading, Form 4, Stock Sale, 10b5-1 Plan, CEO, Director, Common Stock
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