Form 4: Booking Holdings CEO Glenn Fogel Sells Shares Under Pre-Arranged Plan

Booking Holdings Inc. CEO and President Glenn D. Fogel sold 804 shares of common stock on July 15, 2025, through a pre-arranged 10b5-1(c) trading plan.

Summary

• Glenn D. Fogel, the CEO and President, and a Director of Booking Holdings Inc. (BKNG), reported the sale of 804 shares of the company's common stock.
• These transactions occurred on July 15, 2025, and were executed at varying prices ranging from $5,642.82 to $5,708.94 per share.
• The sales were conducted under a Rule 10b5-1(c) trading plan, which was adopted on December 9, 2024.
• Following these reported sales, Mr. Fogel directly holds 26,633 shares of Booking Holdings Inc. common stock.

Sentiment

Score: 5

Explanation: The sentiment is neutral as the reported sales are routine transactions conducted under a pre-arranged 10b5-1 plan, which are generally not indicative of a change in management's outlook on the company.

Positives

• The sales were conducted under a pre-arranged Rule 10b5-1(c) trading plan, indicating a scheduled and non-discretionary divestment rather than a reaction to immediate market conditions.

Negatives

• CEO Glenn D. Fogel reduced his direct beneficial ownership of Booking Holdings Inc. common stock by 804 shares.

Stakeholder Impact

• Shareholders: The sale by a key executive, even under a pre-arranged plan, slightly reduces management's direct equity alignment with shareholders.

Key Dates

Recommendation

Keywords

Booking Holdings, BKNG, Glenn Fogel, Insider Trading, Form 4, Stock Sale, 10b5-1 Plan, CEO, Director, Common Stock