Form 4: Booking Holdings CEO Glenn Fogel Sells Shares Under 10b5-1 Plan

Glenn Fogel, CEO and President of Booking Holdings Inc., executed multiple sales of common stock on May 15, 2025, under a pre-arranged 10b5-1 trading plan.

Summary

• On May 15, 2025, Glenn D Fogel, the CEO and President of Booking Holdings Inc., sold shares of the company's common stock.
• The sales were executed under a pre-arranged 10b5-1(c) sales plan adopted on December 9, 2024.
• A total of 812 shares were sold at various prices ranging from $5,202.60 to $5,281.92.
• The transactions resulted in a decrease in Fogel's direct ownership of Booking Holdings common stock, with his holdings decreasing from 29,629 to 28,659 shares.
• The sales were conducted in multiple transactions throughout the day, with varying quantities of shares sold at different prices.

Sentiment

Score: 5

Explanation: The document is a standard SEC Form 4 filing, indicating insider trading activity under a pre-arranged plan. It is neutral in sentiment as it simply reports transactions.

Industry Context

Insider sales are a common occurrence, and the use of a 10b5-1 plan suggests the sales were pre-planned and not based on any specific non-public information.

Stakeholder Impact

• The stock sale may have a minor impact on shareholders due to the increased supply of shares in the market.
• The impact is likely to be minimal as the sales were executed under a pre-arranged plan and represent a small portion of the total outstanding shares.

Key Dates

Keywords

Booking Holdings, Glenn Fogel, Stock Sale, Form 4, 10b5-1 Plan, BKNG, CEO, Insider Trading