Form 4: Booking Holdings CEO Glenn Fogel Gifts 1,000 Shares in Pre-Planned Transaction

Booking Holdings Inc. CEO and President Glenn Fogel reported a charitable gift of 1,000 shares of company common stock, a transaction executed under a pre-planned Rule 10b5-1 arrangement.

Summary

• Glenn D. Fogel, CEO and President, and a Director of Booking Holdings Inc. (BKNG), reported a transaction.
• On July 31, 2025, Mr. Fogel made a charitable gift of 1,000 shares of Booking Holdings Inc. common stock.
• The shares were disposed of at a price of $0 per share, consistent with a gift.
• Following this transaction, Mr. Fogel beneficially owns 25,633 shares of Booking Holdings Inc. common stock directly.
• The transaction was made pursuant to a contract, instruction, or written plan for the sale of equity securities, intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Sentiment

Score: 5

Explanation: The filing reports a routine, pre-planned charitable gift of shares by a key executive. While it represents a disposition, it is not indicative of negative sentiment towards the company and is generally neutral in its direct financial impact.

Positives

• The charitable gift demonstrates corporate social responsibility from a key executive.
• The transaction was pre-planned under a Rule 10b5-1 plan, indicating a structured approach to share disposition rather than an immediate reaction to market conditions.

Negatives

• The transaction represents a disposition of 1,000 shares by a key insider, reducing their direct ownership in the company.

Future Outlook

The filing does not contain any forward-looking statements or guidance regarding the company's future performance or strategic direction.

Industry Context

This filing is a routine insider transaction disclosure and does not provide information relevant to broader industry trends or competitive dynamics within the online travel or technology sectors.

Stakeholder Impact

• Shareholders: Minimal direct impact due to the small number of shares relative to the company's total outstanding shares and the executive's remaining holdings.
• Charitable Organizations: Positive impact for the recipient of the gifted shares.

Key Dates

Keywords

Booking Holdings, BKNG, Glenn Fogel, Form 4, insider transaction, stock gift, charitable donation, CEO, common stock, Rule 10b5-1