Form 4: Heidi Rogers Trades BJRI Stock
Insider Transaction Report
Heidi Rogers, SVP & Chief Marketing Officer of BJ's Restaurants Inc., reported transactions involving the acquisition and disposition of common stock and derivative securities.
Summary
- Heidi Rogers, SVP & Chief Marketing Officer of BJ's Restaurants Inc. (BJRI), engaged in several transactions on June 12, 2026.
- She acquired 1,384 shares of common stock at $35.95 per share and an additional 1,706 shares at $37.70 per share.
- Concurrently, Rogers disposed of 3,090 shares of common stock at a price of $53.21 per share.
- Following these transactions, Rogers beneficially owns 9,265 shares of common stock directly.
- The filing also notes that 4,932 of these shares are unvested Restricted Stock Units.
Sentiment
Score: 5
Explanation: StockSavvy.ai views this as a neutral filing. It details routine insider transactions, with acquisitions at lower prices and dispositions at higher prices, which is typical for executive compensation and personal investment strategies.
Positives
- Acquisition of common stock at prices below the disposition price, indicating potential for realized gains.
- The disposition of shares at a higher price ($53.21) compared to the acquisition prices ($35.95 and $37.70) suggests a profitable transaction for the reporting person.
Negatives
- Disposition of a significant number of shares (3,090) could be interpreted as a reduction in direct beneficial ownership by a key executive.
Future Outlook
The filing does not contain forward-looking statements or guidance.
Industry Context
StockSavvy.ai notes that Form 4 filings are standard disclosures for insider transactions. The reported activity by Heidi Rogers, SVP & Chief Marketing Officer, reflects personal investment decisions and adherence to reporting requirements, rather than a strategic company announcement.
Stakeholder Impact
- Shareholders: The disposition of shares by a key executive might be monitored, but the context of acquisitions at lower prices and dispositions at higher prices suggests a balanced personal financial strategy rather than a negative signal about the company's prospects.
Key Dates
| Date | Description |
|---|---|
| 01/15/2018 | Exercise/vesting start date for a portion of derivative securities. |
| 01/15/2019 | Exercise/vesting start date for another portion of derivative securities. |
| 06/12/2026 | Date of reported transactions (acquisition and disposition of securities). |
| 06/15/2026 | Date of signature on the filing. |
| 01/15/2027 | Expiration date for a portion of derivative securities. |
| 01/15/2028 | Expiration date for another portion of derivative securities. |
Keywords
BJRI, BJ's Restaurants, Heidi Rogers, Form 4, Insider Trading, Stock Transaction, Common Stock, Restricted Stock Units, Beneficial Ownership
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