Form 4: BJ's CEO Sells Shares Under Pre-Arranged 10b5-1 Plan

BJ's Wholesale Club Holdings President and CEO Robert W. Eddy sold 17,898 shares of common stock for approximately $1.61 million under a pre-arranged 10b5-1 trading plan.

Summary

• Robert W. Eddy, President & CEO and Director of BJ's Wholesale Club Holdings, Inc. (BJ), reported the sale of common stock.
• A total of 17,898 shares of common stock were sold on November 3, 2025, through multiple transactions.
• The sales were executed at weighted average prices ranging from $87.67 to $90.53 per share.
• The total value of the shares sold is approximately $1,605,606.
• The transactions were made pursuant to a Rule 10b5-1(c) contract, instruction, or written plan.
• Following these transactions, Robert W. Eddy directly beneficially owns 296,735 shares of common stock.
• Additionally, 2,000 shares are indirectly beneficially owned by dependent children.

Sentiment

Score: 5

Explanation: The sentiment is neutral. While an insider sale reduces direct ownership, the fact that it was executed under a pre-arranged 10b5-1 plan suggests a planned liquidity event rather than a reaction to negative company-specific news, thus mitigating potential negative sentiment.

Positives

• The sale was conducted under a Rule 10b5-1(c) plan, indicating it was pre-arranged and not a reaction to immediate market conditions, which can mitigate negative investor sentiment often associated with insider sales.

Negatives

• The President and CEO reduced his direct beneficial ownership by 17,898 shares, which could be perceived as a slight negative by some investors, despite being pre-planned.

Future Outlook

This Form 4 filing does not contain any forward-looking statements or guidance regarding the company's future performance or outlook.

Industry Context

This filing is a routine insider transaction disclosure and does not provide information directly related to broader industry trends or competitive landscape within the wholesale club sector. It reflects an individual executive's personal financial planning.

Stakeholder Impact

• Shareholders: The sale by a key executive, even if pre-planned, might be noted by shareholders, but is unlikely to significantly alter their investment thesis given the routine nature of 10b5-1 sales.

Key Dates

Recommendation

This Form 4 filing details a routine, pre-planned insider stock sale under a 10b5-1 plan. Such transactions are typically for personal financial management (e.g., diversification, liquidity) and are not usually indicative of management's immediate outlook on the company's prospects. Therefore, this filing alone does not provide sufficient new information to warrant a change from a 'hold' recommendation.

Keywords

BJ's Wholesale Club, BJ, Insider Sale, Form 4, Robert W. Eddy, CEO, Director, 10b5-1 Plan, Common Stock