Form 4: Bellring Brands CEO Executes Pre-Arranged Stock Sale Under 10b5-1 Plan

Bellring Brands' President and CEO, Darcy Horn Davenport, sold 1,600 shares of common stock for a weighted average price of $57.66 per share, executed under a Rule 10b5-1 trading plan.

Summary

• Darcy Horn Davenport, President and CEO of Bellring Brands, Inc. (BRBR), reported a sale of common stock.
• The transaction involved the disposition of 1,600 shares of common stock.
• The shares were sold at a weighted average price of $57.66 per share, with individual transaction prices ranging from $57.32 to $58.00.
• The sale was executed on July 11, 2025.
• This transaction was conducted pursuant to a Rule 10b5-1 trading plan, which was adopted by the reporting person on February 26, 2025.
• Following this transaction, Darcy Horn Davenport directly beneficially owns 198,778 shares of Bellring Brands common stock.

Sentiment

Score: 6

Explanation: The transaction is a pre-planned sale by an insider under a Rule 10b5-1 plan, which typically indicates a routine liquidity event rather than a change in sentiment about the company's prospects. The relatively small number of shares sold also limits its impact on overall sentiment.

Negatives

• President and CEO Darcy Horn Davenport sold 1,600 shares of common stock, reducing her direct beneficial ownership.

Future Outlook

NA

Industry Context

NA

Stakeholder Impact

• Shareholders: The transaction results in a minor reduction in direct insider ownership by the CEO, though the pre-arranged nature of the sale under a 10b5-1 plan mitigates concerns about its implications for company performance.

Key Dates

Keywords

Bellring Brands, BRBR, Insider Trading, Form 4, Stock Sale, Darcy Horn Davenport, CEO, 10b5-1 Plan, Common Stock