SCHEDULE 13G/A: Baozun Inc. Reports Amended Beneficial Ownership by Jesvinco Holdings and Vincent Wenbin Qiu

Jesvinco Holdings Limited and Vincent Wenbin Qiu have jointly filed an amended Schedule 13G, disclosing their beneficial ownership of Baozun Inc.'s Class A ordinary shares as of December 31, 2024.

Summary

• Jesvinco Holdings Limited beneficially owns 9,410,379 Class A ordinary shares of Baozun Inc., representing 5.5% of the class as of December 31, 2024.
• Vincent Wenbin Qiu beneficially owns 13,029,745 Class A ordinary shares of Baozun Inc., representing 7.5% of the class as of December 31, 2024.
• Mr. Qiu's beneficial ownership includes 9,410,369 Class B ordinary shares and ten Class A ordinary shares held by Jesvinco Holdings Limited (of which he is the sole shareholder), 2,768,559 Class A ordinary shares issuable within 60 days upon vesting of restricted share units, and 850,807 directly owned Class A ordinary shares.
• The reported percentages are calculated based on 161,337,586 Class A ordinary shares (excluding 51,091,722 Class A ADSs repurchased by the Issuer) and 13,300,738 Class B ordinary shares issued and outstanding as of December 31, 2024, assuming all Class B ordinary shares held by the reporting persons are converted into Class A ordinary shares.
• Baozun Inc. has a dual-class share structure where each Class A ordinary share is entitled to one vote, and each Class B ordinary share is entitled to ten votes and is convertible into one Class A ordinary share at any time.

Sentiment

Score: 5

Explanation: The document is a routine regulatory filing disclosing beneficial ownership and does not contain information that would typically be interpreted as positive or negative for the company's financial performance or strategic direction.

Future Outlook

NA

Industry Context

NA

Stakeholder Impact

• Shareholders: Provides transparency on significant ownership stakes and voting power distribution, particularly concerning the dual-class share structure.

Key Dates

Keywords

Baozun Inc., Schedule 13G, beneficial ownership, Class A ordinary shares, Class B ordinary shares, Jesvinco Holdings Limited, Vincent Wenbin Qiu, SEC filing, shareholding